Digital marketing, like any other industry, is always evolving as new technologies and communication channels are developed.
It’s important to stay up to date with changes in order to maintain contact with your audience, but it’s also crucial to comprehend which digital marketing trends and strategies will work for you.
To help cut through the noise, we’ve chosen our 3 hottest digital marketing strategies to grow your business in 2021.
3 Top Digital Marketing Strategies For 2021
- Local SEO
- Customer Segmentation
- Improve Your Social Media Presence
Local SEO algorithms are constantly changing, so if you’re utilizing it to attract local customers, you’ll want to keep a close eye on it.
In today’s market, getting a top ranking in local web searches is crucial. More than half of customers wanting to buy products or seek professional services conduct local searches on the internet.
Using Local SEO methods will allow you to develop a greater localized web presence for your business. By ranking your business at the top of the local web searches you are more likely to obtain a higher volume of converted leads.
Local SEO Tip: Have you verified your business on Google? Verifying your business allows you to be viewed on Google Maps and also increases the rank value in Google SERPS. This Local SEO tactic will greatly increase your location visibility as users will be able to view your business as they search Google Maps in your area. To register, go to ‘Google My Business’ and follow the instructions.
Customer segmentation is a strategy that isn’t new but is becoming increasingly prevalent in digital marketing in 2021. Essentially it’s a type of specialized digital marketing in which a business creates a series of smaller, more targeted advertisements rather than one large, expensive campaign that targets a general audience.
Utilizing customer segmentation allows you to make better use of your marketing resources, get a competitive advantage over your competitors, and most importantly, display a deeper understanding of your customers requirements and desires.
Benefits of customer segmentation:
- You retain and attract higher quality customers.
- Your marketing campaigns are received better.
- You spend less of your budget on resources.
Improve Your Social Media Presence
Social media has become a powerful marketing tool that cannot be overlooked. Many businesses have grown their consumer base primarily through Facebook, Instagram and other social media platforms.
With more than 4 billion active social media users worldwide in 2021, it’s crucial you include social media marketing into your digital marketing strategy.
10 tips to building a better social media presence:
- Keep up to date with the latest trends.
- Be regularly active.
- Interact with your audience.
- Provide valuable content.
- Use relevant hashtags.
- Respond to customers.
- Develop a social media strategy.
- Share user generated content on your social profiles.
- Include multimedia with your posts.
- Explore paid social media advertising.
Try out some of these digital marketing strategies to start growing your business today.
Some guides which may help
Keep up to date with the latest digital marketing trends by visiting our blog.