Affiliate Marketing Tips for Busy CMOs

I have been really surprised with some CMOs and other senior members of staff running sportsbooks and casino with their lack of understanding or affinity to affiliates. This is usually a result of bad experiences with mismanagement, overspending and under performance.

We know that CMOs have to cover a lot of ground and you may not necessarily have time to take an active role in affiliate management. However, it’s important that you understand the purpose of your affiliate program and how it can play a key role in your overall marketing strategy.

We work with a range of operators have varied levels of budget and trepidation when it comes to affiliates. We build the program as slowly or as quickly as the operator wants, but with ROI at the forefront of every deal we put live.

When managed correctly, affiliates can be the primary source of acquisition for gambling operators and it should not be neglected. With traditional marketing channels coming under scrutiny, you should take action with your affiliate program today to future proof you’re acquisition strategy.

We have over 15 years of combined experience in launching and optimising affiliate programs. We can provide you with detailed reporting in success and opportunities. If your program is not performing as expected then maybe it’s time to get in touch with us here at The Unit and find out how we can help you scale your program. We are flexible, efficient and ready to start today.

Affiliates – Find Out More

You can read more of our tips on how to operate a successful affiliate program on LinkedIn.

Our team can help you grow your sportsbook and casino affiliate program with one of our bespoke affiliate programs.

Feel free to contact us at or +353 85 169 4607 to discuss how we can augment your affiliate program. We’re always up for a chat.