App Development Ireland – What to look out for
App development Ireland is viewed as either hiring an Irish development house to build your app or using an in-house team to build and support your mobile app.
There are many companies offering app development services in Ireland and these vary in quality and expertise. Hiring developers, even on a contract day rate can be difficult as Dublin is home to many tech multinationals who can offer fantastic packages to attract talented engineers.
In-House or Outsource?
You need to examine your requirements in-depth and consider what is needed to build the app, but make sure you don’t forget what is needed to update and maintain the app. A lack of tech support is one of the main reasons many App development projects fall down.
Cost of App Development in Ireland
Getting your app developed in Ireland can be quite expensive due to high salary costs for iOS and Android developers. Often, there are also unseen costs that are not quoted up front. This is not the fault of the development team, but a result of the initial spec not being detailed enough and not containing clear sign-off criteria.
This article will help you make your app development project a success.
In this article:
- How to Spec an App
- Understanding Agile for App Development
- Acceptance Criteria for your app
- Marketing Your App
This is the most important phase in your app development. If you are using a third-party development team it is even more important.
We suggest starting with user stories. Go through every function you want the app to do from a user standpoint.
“As a user I want to be able to sign in using my Facebook login.”
“As a user I want to be able to select a music track and play it.”
Go through all features. The more detailed your user story is the better. This will give your development team a full understanding of what is required to bring your user stories to life.
In conjunction with the creation of user stories, the project should also be in a ‘wireframing stage’. We can’t overemphasise the importance of this, and always advise the involvement of a UX expert at this stage.
Believe me, many issues and problems down the line will be avoided by implementing best practice UX at this early stage.
It is much easier to edit a wireframe than it is to redesign an entire platform.
Once you have completed your user stories and wireframes they should be passed to your technical team/partners.
They will review the documents and build a technology roadmap which will include the development resources required, the time it will take and the cost involved.
If you are happy with the roadmap then development can begin. As the “product owner,” you should be regularly involved during this process. If you have time sit in on a daily “stand up” meeting usually lasting about 15 minutes.
This is easily done on Skype. Developers can speak directly to you and you will also know exactly how your project is progressing.
Agile has been a buzzword for the last number of years. While nothing is truly “agile” because of budget and time limitations it is still a good framework to use for developing your app.
There should be a Project Manager who oversees the entire project and controls the business objectives and one or many SCRUM masters. SCRUM masters act as facilitators, they manage the development process and schedule when things get done.
Tasks get moved to “in development” and from there into “in review” where QA is done. Once tasks pass through all stages successfully they are flagged as “done.”
To understand more about this process take a look at our post on software outsourcing which goes into greater detail.
Acceptance criteria are important. Therefore, you should agree on these before development commences. A common mistake is not allocating enough resources for QA testing of the app. Don’t make this mistake.
As a result, ensure that your list of acceptance criteria is checked off before you sign-off on the final version.
So you have an app, what next?
Marketing your app is critical. It should tie directly into your apps revenue and business model.
App Store Optimisation
App store optimisation is making your app or play store listing user-friendly. You listing should increase install rates using descriptive text, images and video.
Well crafted images that visually convey the benefits of your app are essential. A promotional video is now key to driving installs and communicating what your app is.
As a result, make sure these are up to standard and don’t undersell your app.
App Install Ads
Ask yourself, how many installs do you want in each country you are targeting.
We find that the best way to drive app installs is to use a combination of YouTube and Social Media campaigns. These campaigns have the residual benefit of also increasing brand awareness.
However, before you start you must set out an app marketing plan.
Key Performance Indicators (KPIs) from user acquisition and churn rates to revenue.
It is important that your app development project correctly from the start. As well as planning, you should do your due diligence on any partner you will be working with.
We recommend a site visit if possible.
In conclusion, If you would like to have a chat about your app development project simply drop us a line below.