Reddit App on Site
Marketing

The Reddit Marketing Guide

At the time of writing Reddit has almost 450 million active monthly users and is the 7th most popular social media app in the United States (Source: Backlinko). It is full of active communities, known as subreddits, where users share posts and comments on topics they are interested in. Reddit is often a starting point for viral content and trends that you will then see being shared on other social media platforms. For a marketer, this should be a prime target audience to get your brand in front of. However, […]

Digital Marketing Strategies To Grow Your Business
Marketing

3 Digital Marketing Strategies To Grow Your Business

Digital marketing, like any other industry, is always evolving as new technologies and communication channels are developed. It’s important to stay up to date with changes in order to maintain contact with your audience, but it’s also crucial to comprehend which digital marketing trends and strategies will work for you. To help cut through the noise, we’ve chosen our 3 hottest digital marketing strategies to grow your business in 2021. 3 Top Digital Marketing Strategies For 2021 Local SEO Customer Segmentation Improve Your Social Media Presence Local SEO Local SEO […]

Paid social media advertising strategy
Advertising

5 Benefits Of Paid Social Media Advertising in 2021

If you’re unsure about allocating a budget for paid social media advertising, maybe it’s time you reconsider. As a result of the COVID-19 pandemic, paid advertising on social media has moved from nice to have to a must have. Consumers are spending more time online than ever before. According to a survey by Statista, users are spending 145 minutes on social media sites every day. Are you looking to start investing in social media marketing or simply looking to improve your existing social campaigns? Our team of PPC (pay-per-click) specialists […]

Marketing

Download: How to Set Up an Internal Agency

The trend across many large organisations is to set up an internal marketing and advertising agency. Also known as an in-house agency this is a separate business unit geared towards serving the marketing and advertising requirements of different business divisions. However, there are some key mistakes you need to avoid for this approach to work. We will take you through the main challenges you will face and provide solutions to help you succeed. Fill out the form below and we will send you our newly released guide How to Set […]

How To Use Instagram Live Rooms To Improve Your Digital Marketing Strategy
Marketing

How To Use Instagram Live Rooms To Improve Your Digital Marketing Strategy

Instagram recently released a much requested feature to its platform with the launch of ‘Live Rooms’. The latest feature allows up to four users to broadcast live simultaneously at the same time. Why is this important? Instagram is one of the most popular social media networks in the world, with over 1 billion monthly active users. This large volume of traffic can make it increasingly difficult for brands to stand out. Live Rooms gives brands an opportunity to make their social media marketing more personal once again. What Are Instagram […]

LinkedIn Ads Guide Desktop Image
Advertising

LinkedIn Ads Guide: Ad Formats

LinkedIn’s advertising platform provides in-depth targeting and access to over 700 million professionals around the world. 4 out of every 5 LinkedIn members have an influence on business decisions and the LinkedIn audience has 2X the buying power compared to the average web audience. It’s an attractive group to get your brand in front of and the best way to do that is through LinkedIn Ads. We have been using LinkedIn Ads at The Unit for some time now, both for ourselves and our clients, and we have seen first-hand […]

Wembley EURO 2020 Final Location
Insights

How to win EURO 2020 – 5 Marketing Tips for Sportsbooks

The summer of 2021 is filled with top sporting events for us all to get excited about. We have the Olympic Games in Tokyo, a Lions Tour of South Africa, the return of Wimbledon and of course EURO 2020. Delayed by a year, 2021’s headline football event is taking place across the continent. There are games taking place from Baku to Glasgow with the semi-finals and final being hosted by Wembley. Online has become a key battleground for brands to engage customers around big events like the Euros. In fact, […]

TikTok Marketing – A Quick and Easy Introductory Guide
Marketing

TikTok Marketing 2021 – A Quick and Easy Introductory Guide

Are you wondering if TikTok marketing could help grow your brand? The surge in popularity of short-form video content on social media has seen TikTok become the self proclaimed “destination for short-form mobile videos” in 2021. The platform has been downloaded over 2 billion times and boasts more than 689 million active users. It is also available in more than 200 countries worldwide – that’s a lot of TikTokin’! With so many active users on the platform, it has unsurprisingly become a great way to grow brands. In this quick […]

Digital Marketing Trends For Your Business In 2021
Marketing

Digital Marketing Trends For Your Business In 2021

In 2020, remote working fast became the new normal. COVID-19 forced businesses to adapt their services and offers and go online to keep in touch with their customers. This huge increase in online shopping has resulted in greater competition between businesses, and a greater demand for digital marketing services. In order for your business to continue to grow and expand, it’s crucial you stay up to date with the latest digital marketing trends and adapt your marketing strategy accordingly. Digital marketing in 2021 will require entrepreneurs and marketers to consider […]

glass search engine
Advertising

How PPC Search Engines Can Increase Ad Revenue – A Marketer’s Guide

With the prominence of paid search advertising, it is essential that senior marketing managers understand the channel from search engines’ perspective. It is also important to understand that SEM is in fact a glorified negotiation between you the enterprise buying inventory and the search engine selling inventory. Quite often general marketing managers can lose sight of this. Always remember, that your objective is to pay less and get more while a search engine’s objective is to increase ad sales. Inventory Quality – The Magic Bullet for Paid Search The number […]

How Apple’s new update will affect Facebook ads
Advertising

How Apple’s New Update Will Affect Facebook Ads

It’s official. Apple have released their brand new software update iOS 14.5 for iPhones. The much anticipated update will include a list of new features such as updates to Siri, Apple News, Podcasts and more. However, one particular new update has been grabbing the most attention. Apple’s new privacy change will allow users to have greater control over apps that want to track them for advertising. App developers will now be required to ask users for permission to track their online activity. Unsurprisingly, this will affect how many businesses use […]

How Refreshing Your Old Content Can Boost SEO Traffic
SEO

How Refreshing Your Old Content Can Boost SEO Traffic

Creating new and engaging content for your website takes a tonne of time and effort.  While new content plays a crucial part in your website’s SEO rankings, many businesses fail to understand the benefits of repurposing old content.   Recycling old content on your website or blog can help to breathe new life into pages and boost your page rankings in the process. Benefits of refreshing old content Upgrading old content can help strengthen your overall content marketing strategy and improve your website’s traffic.  Below are just a few reasons how […]