Web-Design

The Best UX Tools

When it comes down to design it is a fast-paced environment that requires designers to have a precise and meticulous approach. The turnaround for design projects is constantly getting lower while expectations on quality and speed continue to rise. It is more important than ever to avoid unproductive UX workflows and tools. Using the best UX tools will increase your design efficiency and quality. The key to choosing the right tool comes down to a handful of different categories. The questions you should ask when evaluating UX tools include: Is […]

PPC Tactics 2021
Advertising

Why Competitor Analysis Is By Far The Most Important PPC Tactic for 2021

The biggest mistake somebody can do when managing a paid search account is to forget about the competition. Tragically, this is commonly done across the board. Some paid search managers do not even consider the impact of increased competition on performance. With established online businesses accelerating their digital strategy and previously offline focused companies dedicating proper resources to their online channels this has become essential to managing any PPC account in 2021. Importance of Competitors to Your Marketing Targets and Bottom Line Competitors have three major effects: An increase in […]

Business Online 2020
Insights

What are the Benefits of Bringing My Business Online in 2020?

‘Why should I bring my business online?’ That’s a question that many business owners have been asking for years. 2020 has brought many challenges and online shopping has become a necessity with countries going in and out of lockdown and ‘non-essential’ outlets being forced to close. In Ireland, the latest figures from the Central Statistics Office show that only 32% of the 248,344 SMEs in the country can process a sale through a website or social media page. Developing an online presence has become essential in 2020. We have outlined […]

Marketing

Targeting Ireland – Guide for Casinos and Sportsbooks

With more and more operators revising their strategy for the UK, many are now looking at Ireland as a source of traffic. Previously, companies located outside of Ireland have not invested substantially in this jurisdiction with the exception of some UK operators focusing on retail but since pulling out. However, this is changing with many EU based operators eyeing the Emerald Isle. The Two Columns of Irish Betting Sector Yes, there are lots on independent bookies out there but the two brands that dominate the market are Paddy Power and […]

Marketing

The Five Pillars of Online Conversion Rate Optimisation

When most people think about conversion rate optimisation they envision button position, mobile accordions, fonts, load speed, form sequence etc. Yes, these are essential parts of increasing conversion. However, it goes much deeper than that. Conversion is not just influenced by on-page factors, off-page factors can have just as big an influence. Conversion Rate Optimisation – A Holistic Approach A good offer can often get over a poor purchase path. Likewise, a good brand or awareness of your product can get over a poor landing page. You see, when it […]

Marketing

Content Marketing for Sportsbooks

While some regions are tightening restrictions on the gaming industry, there’s no doubt that the sector is flourishing in other areas. No matter where you are based, it’s fair to say that online marketing plays a huge role in attracting customers to your sportsbook. PPC and affiliates are major acquisition channels in any bookmaker’s marketing plan but one area that often gets overlooked is SEO and in particular content marketing. Some of you may think these are the same thing under two different names. It’s important to note the differences. […]

Marketing

Using LinkedIn Ads for B2B Success

For the few that don’t know, LinkedIn is one of the largest social media platforms in the world with over 650 million users. It’s where ambitious graduates, professionals and industry experts go to network, share content and build their brand. On the whole it’s a great platform. You can chat and learn from others in your industry and take advantage of some of the free training courses on LinkedIn Learning. If you manage your company’s social accounts then you probably know how useful LinkedIn’s company page is. Just like your […]

Advertising

The Danger of Online Direct Response Channels in B2C E-Commerce

As a marketer who cut his teeth at the start of the digital era at the turn of the century, but who studied “old school” marketing before entering the professional world, I always saw clear similarities with e-commerce and “regular” bricks and mortar commerce. In some ways, I didn’t get what the fuss was about. From a marketing standpoint, it all remained the same to me. Yes, fulfilment and distribution had changed but the fundamentals of marketing had not. In fact, I believed that brand building would become even more […]

Advertising

SEO Ireland – How To Rank Your Website in Ireland 2020

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO Ireland today is not the SEO I grew up on. It involves so much more. It is not just the case of building links. You must deliver the total package to your customers from both an offsite and onsite perspective. For many Irish organisations, this means a rethink of how their marketing team is structured. […]

Marketing

Here’s Why You Should Be Using Apple Search Ads

Apple Search Ads, also known as ASA, are the sponsored ads you see at the top of App Store results on iOS devices such as iPhones and iPads. If you have an app on Apple’s App Store then you should be using ASA. Just like other advertising platforms, advertisers can bid on relevant keywords to get your listing in the top (and only) position on the paid search results. Apple Search Ads were only originally available in the United States, but now Apple has made them available in 59 countries […]

Marketing

Will The Chief Disintermediation Officer Become the Most Powerful Marketing Voice in the C-Suite?

Since the advent of Internet advertising, us marketers have gotten lazy. Innovation and product positioning has been replaced with bidding strategies and algorithms. The old “everything can be tracked” mantra is repeated even to this day. However, as Phil Collins would say “I can feel it in the air tonight” there is a seachange happening. You see, as companies put more and more budget online the “real estate” gets more and more expensive. With the “new normal” likely to lean heavily towards e-commerce this will accelerate. Thousands of companies like […]

Marketing

Top Marketing Tips for your Ecommerce Site

The Ecommerce industry is booming at the moment. Reports show remarkable growth on mobile and desktop through the first five months of 2020. While this boom may have been coming down the line at some stage, there is no doubt that the COVID-19 lockdown has expedited the process. It’s vitally important that retailers consider their online marketing strategy given the current situation we’re seeing worldwide. There is much that can be done, whether it’s developing a digital strategy from scratch or optimising your Google Shopping campaigns. We have come up […]