Online Sports Betting and Casino Blog - Marketing, Operations & Product

Esports Industry To Make Great Strides In 2020

The fourth part of our 2020 series takes a look at esports. Participation and viewing interest in esports grew massively in 2019 and that’s expected to continue into 2020.  According to Newzoo, total esports audience grew to 453.8 million globally in 2019. Source: Newzoo The growth of esports is fast becoming the envy of other […]

Marketing Trends for Betting 2020

2020 will see some interesting developments in the gambling sector. The opening up of the United States to sports betting will cause deep-seated changes for marketing teams. As a result, there will be major shifts in resources and budgets between regulated markets. 2020 will also see a further split in marketing objectives for regulated and […]

PPC Online Casino USA – Google Ads Beta

Google has followed up their Sports Betting PPC beta with an announcement that they intend to launch Casino Ads across their digital platforms – Search, AdMob, GDN and YouTube. PPC Online Casino USA is now a major talking point for current and prospective market entrants.   This is massive news, but must be treated with […]

Gambling Trends for 2020: PPC

The second installment for our 2020 Gambling Trends Series of blogs and posts. This deck takes a look at the PPC world in 2020. What are the main trends to look out for? Audience Segmentation, Rising CPCs, Integration with Other Marketing Channels and of course the use of other advertising platforms like Reddit and Apple […]

How to use Apple Search Ads to Increase User Acquisition

Apple Search Ads (ASA) are sponsored ads that appear at the top of search results on the Apple App Store on iPhones and iPads. The Apple Search Ads platform is one of the newest and highest converting PPC channels available to marketers today. Mobile devices (e.g. iPhones and iPads) are the primary digital tools used […]

Cost Per Session – The Online Sportsbook and Casino KPI for 2020

Yes I know. We have been all working to CPA targets for donkeys. However, have you heard your CRM team complain that they can’t get the value out of customers anymore? Well, it makes perfect sense, especially in regulated markets that are over-saturated like the UK. Now, I have always said that ATL campaigns are […]

Gambling Trends for 2020: SEO

SEO is about two things – rankings and visibility. The relevance of SEO has come under scrutiny in recent years but it’s making a comeback as a key part of marketing strategy, particularly in the gambling sector. SEO is more complex than ever. It’s no longer just about link-building and keeping your blog updated. There […]

Google BERT Update – SEO is Dead Long Live SEO

Ok, so this is very familiar. We keep saying this whenever Google releases a new major update to how it indexes and ranks pages. It is not about one single update it is about the trend over time. Instead of rushing around like a headless chicken, look at the finish line. Look at what Google’s […]

Google Ads – PPC Sports Betting Ads for the United States

Google has announced that it will be allowing gambling ads on Google Ads in more US states. Currently, they are only permitted in New Jersey, Nevada and West Virginia. Officially, Google started in New Jersey as a trial, but all of us in the industry knew from the get-go, that the trial would be successful. […]

NBA Announces Betting Partnership

The National Basketball Association has become the latest major American sports association to enter the gambling sector. They announced their partnership with William Hill in a press release last week. William Hill are one of the pioneers of legal sports betting in America, already operating in 10 states. Their partnership with the NBA gives them […]

How Sports Sponsorship Boosts Your Digital Marketing Performance

In the betting sector, we are all familiar with sports sponsorship. But the question is does it actually work? Well, the answer is complicated. It all depends on the execution and the targeting. However, with sponsorship, you must be realistic about what you can achieve. If you are, then Sponsorship is a vital thread that […]

Affiliate Marketing Tips for Busy CMOs

I have been really surprised with some CMOs and other senior members of staff running sportsbooks and casino with their lack of understanding or affinity to affiliates. This is usually a result of bad experiences with mismanagement, overspending and under performance. We know that CMOs have to cover a lot of ground and you may […]