Online Sports Betting and Casino Blog - Marketing, Operations & Product

Using LinkedIn Ads for B2B Success

For the few that don’t know, LinkedIn is one of the largest social media platforms in the world with over 650 million users. It’s where ambitious graduates, professionals and industry experts go to network, share content and build their brand. On the whole it’s a great platform. You can chat and learn from others in […]

The Danger of Online Direct Response Channels in B2C E-Commerce

As a marketer who cut his teeth at the start of the digital era at the turn of the century, but who studied “old school” marketing before entering the professional world, I always saw clear similarities with e-commerce and “regular” bricks and mortar commerce. In some ways, I didn’t get what the fuss was about. […]

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SEO Ireland – How To Rank Your Website in Ireland 2020

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO Ireland today is not the SEO I grew up on. It involves so much more. It is not just the […]

Here’s Why You Should Be Using Apple Search Ads

Apple Search Ads, also known as ASA, are the sponsored ads you see at the top of App Store results on iOS devices such as iPhones and iPads. If you have an app on Apple’s App Store then you should be using ASA. Just like other advertising platforms, advertisers can bid on relevant keywords to […]

Will The Chief Disintermediation Officer Become the Most Powerful Marketing Voice in the C-Suite?

Since the advent of Internet advertising, us marketers have gotten lazy. Innovation and product positioning has been replaced with bidding strategies and algorithms. The old “everything can be tracked” mantra is repeated even to this day. However, as Phil Collins would say “I can feel it in the air tonight” there is a seachange happening. […]

Top Marketing Tips for your Ecommerce Site

The Ecommerce industry is booming at the moment. Reports show remarkable growth on mobile and desktop through the first five months of 2020. While this boom may have been coming down the line at some stage, there is no doubt that the COVID-19 lockdown has expedited the process. It’s vitally important that retailers consider their […]

PPC Strategy for Casino and Poker – Webinar Summary

We held a Webinar on May 5th 2020 looking at PPC strategy for Casino and Poker sites. Thanks to everyone who attended. Here is a summary of the key topics discussed and a shortened video version of the webinar for those who could not make it. Webinar Video – PPC Strategy for Casino and Poker […]

Covid-19: Online Retail Scheme – Enterprise Ireland

The Online Retail Scheme from Enterprise Ireland has some fantastic supports that you can avail of. Therefore, if your business needs to make the step online now is the time. the scheme covers a massive 80% of the costs of launching an online presence. What’s impressive is that the funding covers strategy development and research. […]

The Marketing Triangle – The Foundation of Your Marketing Strategy

Marketing is by far the most misunderstood business discipline. Which is great for companies that can focus on the fundamentals. You see, as most CEOs come from either a Financial or Operations background marketing is often seen almost as an inconvenience. In fact, what they don’t realise is that marketing encompasses everything a business does. […]

WEBINAR | Casino & Poker PPC Strategy for Operators

We are hosting a free webinar on Tuesday 5th May at 4PM (IST). It’s a live event and you can ask questions for our speakers using the Q&A and chatbox function.   Topic: Casino & Poker PPC Strategy for Operators When: Tuesday 5th May 2020 Time: 4PM   We will share real world experience as […]

WEBINAR | Digital Opportunities & How To Make Your Business Flourish During The Downturn

We are hosting a webinar on Thursday the 16th April titled 2020 Vision: Digital Opportunities & How To Make Your Business Flourish During The Downturn. The webinar will cover the current challenges faced by local businesses and opportunities for growth. Co-Founder Paddy Casey and Head of Digital Marketing Feargal Byrne will discuss the different marketing […]

Google Ads – PPC Magic – One Ad Group for Your Entire Account

Some people marvel at the lastest car designs. Some people gaze for hours at buildings from the worlds top architects. I believe this post covers something just as wonderous. In fact, it’s pure magic. Its the one ad group Google Ads account. One Ad Group That’s Impossible! No, it’s not. In fact, it is probably […]