Online Sports Betting and Casino Blog - Marketing, Operations & Product

Affiliate Management: Customer Retention vs New Player Acquisition

It’s the age old argument in many companies that I have worked for; the CRM department not being able to extract value from the new players and blaming the Acquisition department and the Acquisition department blaming the CRM department when a deal looks bad. Developing a cross-department acquisition/retention strategy is key for driving player value. […]

Sports Betting SEO

With legalised sports betting sweeping across the United States and more and more countries globally regulating the sector, Sports Betting SEO has never been more important. SEO in 2019 is quite a bit different to SEO in 2010. This applies to sports betting sites. A large number of on-page and off-page variables contribute to your […]

NFL To Trial Live Betting Broadcasts

The NFL is taking a further step toward embracing gambling with a live betting broadcast of the Washington Redskins and Cleveland Browns pre-season game on NBC Sports Washington this Thursday night. The Redskins are following in the footsteps of their NBA neighbours, the Washington Wizards, who aired eight betting broadcasts during the regular season. NBC […]

Esports Betting – How Can It Become Mainstream?

According to research firm Eilers & Krejcik Gaming, it is predicted that over $8 billion will be wagered on esports by the end of this year (2019). Esports betting seems to be building a solid base. This is a significant amount, especially when you consider that esports is only in its infancy. The potential for […]

Betting Industry Guide: How to Structure Your Marketing Team

This guide will help you structure your marketing team which will reduce conflicts of interest and bottlenecks. Many betting companies can improve performance by changing the way their different marketing teams are organised. This guide outlines some core principles that will help you build your marketing team.   Create Synergy – Get You Channel Teams […]

10 Tips to Improve Your Email Open Rates

Email marketing is the practice of sending out content-rich emails to customers and prospects. Email marketing has one of the highest engagement rates and return on investment of any marketing strategy. The main issue with marketing emails is that consumers are bombarded with them on a daily basis. Email fatigue affects open rates. We may […]

PPC Strategies Used By Betting and Casino Affiliates – Revealed

Look at the ads on the top generic betting terms. As you can see, most of them are affiliates. As a result, many marketing managers at betting/casino operators are asking the question “How come affiliates can pay hundreds of pounds per click?”   Well, there are a number of reasons for this. The first thing […]

YouTube for Business

Social media marketing for business is a tricky area to navigate. LinkedIn is usually the focus for B2B companies while Facebook and Instagram are used more by B2C brands. YouTube is an underrated and underutilized marketing channel. YouTube is the second largest search engine in the world with nearly 2 billion monthly active users. Your […]

The Rise of Amazon Ads

Jeff Bezos’ Amazon juggernaut has a new target in its sights – advertising. The online advertising industry is growing and is expected to account for over 50% of global ad expenditure for the first time ever in 2021. Amazon look set to be the first company to break-up Google and Facebook’s long held duopoly in […]

Sports Betting Google Ads in New Jersey

Real Money Sportsbooks can now advertise on Google Ads in New Jersey.   This is great news for operators as higher value customers normally come through search. Google has been very successful in the UK with betting ads and are hoping to replicate this in New Jersey.   However, we expect the auction to be […]

Branding for SMEs

Branding is a keystone to success for any business.  Your brand communicates what your company offers to potential and current consumers. Unfortunately many SMEs misunderstand the true meaning of branding. There is so much more to branding than a logo and slogan. You need to look at the values, intellect and culture of the business […]

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Why Ignoring Competitors Is The Most Common PPC Related Mistake Made By CMOs

A key aspect of a Chief Marketing Officer’s job is budgeting. Marketing spends and channel performance are key considerations. Many CMOs budget for digital channels the same way they would for traditional media. When it comes to paid search this is a significant problem. Nobody can predict PPC spends and revenue accurately if your budget […]