Digital Marketing Trends For Your Business In 2021
Marketing

Digital Marketing Trends For Your Business In 2021

In 2020, remote working fast became the new normal. COVID-19 forced businesses to adapt their services and offers and go online to keep in touch with their customers. This huge increase in online shopping has resulted in greater competition between businesses, and a greater demand for digital marketing services. In order for your business to continue to grow and expand, it’s crucial you stay up to date with the latest digital marketing trends and adapt your marketing strategy accordingly. Digital marketing in 2021 will require entrepreneurs and marketers to consider […]

glass search engine
Advertising

How PPC Search Engines Can Increase Ad Revenue – A Marketer’s Guide

With the prominence of paid search advertising, it is essential that senior marketing managers understand the channel from search engines’ perspective. It is also important to understand that SEM is in fact a glorified negotiation between you the enterprise buying inventory and the search engine selling inventory. Quite often general marketing managers can lose sight of this. Always remember, that your objective is to pay less and get more while a search engine’s objective is to increase ad sales. Inventory Quality – The Magic Bullet for Paid Search The number […]

How Apple’s new update will affect Facebook ads
Advertising

How Apple’s New Update Will Affect Facebook Ads

It’s official. Apple have released their brand new software update iOS 14.5 for iPhones. The much anticipated update will include a list of new features such as updates to Siri, Apple News, Podcasts and more. However, one particular new update has been grabbing the most attention. Apple’s new privacy change will allow users to have greater control over apps that want to track them for advertising. App developers will now be required to ask users for permission to track their online activity. Unsurprisingly, this will affect how many businesses use […]

How Refreshing Your Old Content Can Boost SEO Traffic
SEO

How Refreshing Your Old Content Can Boost SEO Traffic

Creating new and engaging content for your website takes a tonne of time and effort.  While new content plays a crucial part in your website’s SEO rankings, many businesses fail to understand the benefits of repurposing old content.   Recycling old content on your website or blog can help to breathe new life into pages and boost your page rankings in the process. Benefits of refreshing old content Upgrading old content can help strengthen your overall content marketing strategy and improve your website’s traffic.  Below are just a few reasons how […]

New Instagram Update
News

Instagram’s New Tool Will Let You Automatically Filter Out Abusive DMs

Instagram recently announced a new feature that will allow you to filter out abusive direct message requests you receive. The new tool will filter out messages containing offensive words, emojis or phrases. In recent months many prominent prominent figures have revealed the racist, sexist and abusive messages they receive on the platform. This has resulted in a growing number of social media blackouts in protest at the large social media companies and their policing of such content. How does the new Instagram feature work? The latest update from Instagram builds […]

The Major Marketing Mistake The European Super League Clubs Made
Advertising

The Major Marketing Mistake The European Super League Clubs Made

The biggest change to football in my lifetime was announced on Sunday, April 18th 2021. The European Super League was formed. Twelve confirmed clubs planned to split away and set up a new league. This was quickly opposed by supporters who managed to get their clubs to walk back from their decision a mere two days after the announcement. However, as we marketers are all too familiar with, decisions like this are often made by operations and financial senior executives. It is not uncommon for businesses to put the spreadsheet […]

UX tools
Web-Design

The Best UX Tools for Design Efficiency & Quality

When it comes down to design it is a fast-paced environment that requires designers to have a precise and meticulous approach. The turnaround for design projects is constantly getting lower while expectations on quality and speed continue to rise. It is more important than ever to avoid unproductive UX workflows and tools. Using the best UX tools will increase your design efficiency and quality. The key to choosing the right tool comes down to a handful of different categories. The questions you should ask when evaluating UX tools include: Is […]

PPC Tactics 2021
Advertising

Why Competitor Analysis Is By Far The Most Important PPC Tactic for 2021

The biggest mistake somebody can do when managing a paid search account is to forget about the competition. Tragically, this is commonly done across the board. Some paid search managers do not even consider the impact of increased competition on performance. With established online businesses accelerating their digital strategy and previously offline focused companies dedicating proper resources to their online channels this has become essential to managing any PPC account in 2021. Importance of Competitors to Your Marketing Targets and Bottom Line Competitors have three major effects: An increase in […]

Online Business
Insights

What are the Benefits of Bringing My Business Online in 2020?

‘Why should I bring my business online?’ That’s a question that many business owners have been asking for years. 2020 has brought many challenges and online shopping has become a necessity with countries going in and out of lockdown and ‘non-essential’ outlets being forced to close. In Ireland, the latest figures from the Central Statistics Office show that only 32% of the 248,344 SMEs in the country can process a sale through a website or social media page. Developing an online presence has become essential in 2020. We have outlined […]

casino
Marketing

Targeting Ireland – Guide for Casinos and Sportsbooks

With more and more operators revising their strategy for the UK, many are now looking at Ireland as a source of traffic. Previously, companies located outside of Ireland have not invested substantially in this jurisdiction with the exception of some UK operators focusing on retail but since pulling out. However, this is changing with many EU based operators eyeing the Emerald Isle. The Two Columns of Irish Betting Sector Yes, there are lots on independent bookies out there but the two brands that dominate the market are Paddy Power and […]

Conversion Rate Optimisation
Marketing

The Five Pillars of Online Conversion Rate Optimisation

When most people think about conversion rate optimisation they envision button position, mobile accordions, fonts, load speed, form sequence etc. Yes, these are essential parts of increasing conversion. However, it goes much deeper than that. Conversion is not just influenced by on-page factors, off-page factors can have just as big an influence. Conversion Rate Optimisation – A Holistic Approach A good offer can often get over a poor purchase path. Likewise, a good brand or awareness of your product can get over a poor landing page. You see, when it […]

Marketing

Content Marketing for Sportsbooks

While some regions are tightening restrictions on the gaming industry, there’s no doubt that the sector is flourishing in other areas. No matter where you are based, it’s fair to say that online marketing plays a huge role in attracting customers to your sportsbook. PPC and affiliates are major acquisition channels in any bookmaker’s marketing plan but one area that often gets overlooked is SEO and in particular content marketing. Some of you may think these are the same thing under two different names. It’s important to note the differences. […]