LinkedIn B2B Ads
Marketing

Using LinkedIn Ads for B2B Success

For the few that don’t know, LinkedIn is one of the largest social media platforms in the world with over 650 million users. It’s where ambitious graduates, professionals and industry experts go to network, share content and build their brand. On the whole it’s a great platform. You can chat and learn from others in your industry and take advantage of some of the free training courses on LinkedIn Learning. If you manage your company’s social accounts then you probably know how useful LinkedIn’s company page is. Just like your […]

Advertising

The Danger of Online Direct Response Channels in B2C E-Commerce

As a marketer who cut his teeth at the start of the digital era at the turn of the century, but who studied “old school” marketing before entering the professional world, I always saw clear similarities with e-commerce and “regular” bricks and mortar commerce. In some ways, I didn’t get what the fuss was about. From a marketing standpoint, it all remained the same to me. Yes, fulfilment and distribution had changed but the fundamentals of marketing had not. In fact, I believed that brand building would become even more […]

Advertising

SEO Ireland – How To Rank Your Website in Ireland 2020

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO Ireland today is not the SEO I grew up on. It involves so much more. It is not just the case of building links. You must deliver the total package to your customers from both an offsite and onsite perspective. For many Irish organisations, this means a rethink of how their marketing team is structured. […]

Marketing

Here’s Why You Should Be Using Apple Search Ads

Apple Search Ads, also known as ASA, are the sponsored ads you see at the top of App Store results on iOS devices such as iPhones and iPads. If you have an app on Apple’s App Store then you should be using ASA. Just like other advertising platforms, advertisers can bid on relevant keywords to get your listing in the top (and only) position on the paid search results. Apple Search Ads were only originally available in the United States, but now Apple has made them available in 59 countries […]

Marketing

Will The Chief Disintermediation Officer Become the Most Powerful Marketing Voice in the C-Suite?

Since the advent of Internet advertising, us marketers have gotten lazy. Innovation and product positioning has been replaced with bidding strategies and algorithms. The old “everything can be tracked” mantra is repeated even to this day. However, as Phil Collins would say “I can feel it in the air tonight” there is a seachange happening. You see, as companies put more and more budget online the “real estate” gets more and more expensive. With the “new normal” likely to lean heavily towards e-commerce this will accelerate. Thousands of companies like […]

businessman holds credit card on laptop
Marketing

Top Marketing Tips for your Ecommerce Site

The Ecommerce industry is booming at the moment. Reports show remarkable growth on mobile and desktop through the first five months of 2020. While this boom may have been coming down the line at some stage, there is no doubt that the COVID-19 lockdown has expedited the process. It’s vitally important that retailers consider their online marketing strategy given the current situation we’re seeing worldwide. There is much that can be done, whether it’s developing a digital strategy from scratch or optimising your Google Shopping campaigns. We have come up […]

Advertising

PPC Strategy for Casino and Poker – Webinar Summary

We held a Webinar on May 5th 2020 looking at PPC strategy for Casino and Poker sites. Thanks to everyone who attended. Here is a summary of the key topics discussed and a shortened video version of the webinar for those who could not make it. Webinar Video – PPC Strategy for Casino and Poker Operators Webinar Summary Casino/Poker Relationship All roads should lead to casino. Therefore, view cross-sell to casino the ultimate goal of your poker campaigns. For example, look at customers who play mini-games and move to full […]

Marketing

Covid-19: Online Retail Scheme – Enterprise Ireland

The Online Retail Scheme from Enterprise Ireland has some fantastic supports that you can avail of. Therefore, if your business needs to make the step online now is the time. the scheme covers a massive 80% of the costs of launching an online presence. What’s impressive is that the funding covers strategy development and research. As a result, you can cover key fundamental issues that will help you succeed for years to come. Essentially, the supports cover strategic marketing and technical implementation. If you want to discuss the scheme with […]

Marketing

The Marketing Triangle – The Foundation of Your Marketing Strategy

Marketing is by far the most misunderstood business discipline. Which is great for companies that can focus on the fundamentals. You see, as most CEOs come from either a Financial or Operations background marketing is often seen almost as an inconvenience. In fact, what they don’t realise is that marketing encompasses everything a business does. In some cases, they are marketing geniuses without even realising it!   Marketing Perspective for Non-Marketers   I often say to CFOs that the most successful investor of all time invests in brands. Yes, bring […]

Marketing

WEBINAR | Casino & Poker PPC Strategy for Operators

We are hosting a free webinar on Tuesday 5th May at 4PM (IST). It’s a live event and you can ask questions for our speakers using the Q&A and chatbox function.   Topic: Casino & Poker PPC Strategy for Operators When: Tuesday 5th May 2020 Time: 4PM   We will share real world experience as well as some killer short cuts to improve your casino and poker paid search performance. You will learn how to increase revenue and return from your paid search channels. This webinar is for Marketing Managers […]

Marketing

WEBINAR | Digital Opportunities & How To Make Your Business Flourish During The Downturn

We are hosting a webinar on Thursday the 16th April titled 2020 Vision: Digital Opportunities & How To Make Your Business Flourish During The Downturn. The webinar will cover the current challenges faced by local businesses and opportunities for growth. Co-Founder Paddy Casey and Head of Digital Marketing Feargal Byrne will discuss the different marketing approaches you can take, what a successful campaign looks like and the supports available to you. You can register for the webinar by filling out the form below.  

Advertising

Google Ads – PPC Magic – One Ad Group for Your Entire Account

Some people marvel at the lastest car designs. Some people gaze for hours at buildings from the worlds top architects. I believe this post covers something just as wonderous. In fact, it’s pure magic. Its the one ad group Google Ads account. One Ad Group That’s Impossible! No, it’s not. In fact, it is probably the best account structure for about 90% of PPC accounts in the world today. Really it is. I know you are sitting in shock but I am serious. Therefore, you might be surprised at the […]