SEO, UX

UX Writing Can Improve Your SEO Ranking

UX writing is a relatively new addition to the digital sphere. Although they are technically different fields, UX and SEO should go hand-in-hand. At the end of the day, the goals of the UX team and the SEO team are relatively similar. We both want the user to be satisfied when they visit our site. We want to build trust with our users through positive experiences and relevant content. The problem here is that often UX teams and marketing teams work in isolation with no aligned strategy between the two. […]

SEO

Implementing SEO Best Practice

Google is notoriously secretive about how they rank sites and their algorithms change regularly but for the most part SEO best practices have stood the test of time. With that in mind, we have taken a look at how you can implement SEO best practice on your site. What are the challenges to implementing SEO best practice? Development Resources: SEO takes time and effort. More often than not, SEO work is put to one side as companies focus on more ‘tangible’ projects. It’s understandable that resources get stretched from time to […]

Advertising

Google Ads Betting PPC – Countries Allowed

Many betting CMOs are actively planning to enter markets outside the UK. In doing so, if they hold the appropriate licence they can advertise on Google Ads. As more and more countries have proper regulatory regimes in place, Google has concurrently opened up to betting.   Google Ads Betting You need to be licenced in the relevant jurisdiction and also need to be approved by Google for the territory concerned. Here is a list of the jurisdictions that Google allows gambling ads:   Countries where Betting PPC Google Ads are […]

Affiliates

The 5 Most Common Mistakes Made By Affiliate Marketing Managers

Being an Affiliate Marketing Manager is all about getting the basics right and structuring your day/week correctly. There are a number of pitfalls that you need to be wary of when working in the world of affiliates. There is no textbook answer to all of the problems faced by an Affiliate Marketing Manager on a day-to-day basis but we have identified some of the most common mistakes made by Affiliate Marketing Managers and some tips on how to avoid them. Neglecting your current affiliate base As I discussed in my […]

Betting

The NFL Makes A Betting Move

Following on from their live betting broadcast trial with the Washington Redskins during the preseason, the NFL has made another advance toward the betting world by signing an agreement with sports data experts Sportradar. Sportradar – who has partnerships with the MLB, NHL and NBA – has signed a deal to become the exclusive distributor of NFL data to legal sportsbooks in the US and abroad. The deal also includes streaming rights to sports betting operators outside of the US. It’s a remarkable about-turn considering the NFL and Commissioner Roger […]

Affiliates

Affiliate Management: Customer Retention vs New Player Acquisition

It’s the age old argument in many companies that I have worked for; the CRM department not being able to extract value from the new players and blaming the Acquisition department and the Acquisition department blaming the CRM department when a deal looks bad. Developing a cross-department acquisition/retention strategy is key for driving player value. An operator’s marketing strategy should be focused across a number of key areas. Acquiring new customers, retaining existing customers and re-activating customers who have lost interest/moved to your competitors all have their part to play. […]

SEO

Sports Betting SEO

With legalised sports betting sweeping across the United States and more and more countries globally regulating the sector, Sports Betting SEO has never been more important. SEO in 2019 is quite a bit different to SEO in 2010. This applies to sports betting sites. A large number of on-page and off-page variables contribute to your SEO rank. However, many sports betting sites fail with their onsite SEO. This is the foundation of your SEO strategy. It must be considered “revenue critical” and be prioritised if you are to become a […]

Betting

NFL To Trial Live Betting Broadcasts

The NFL is taking a further step toward embracing gambling with a live betting broadcast of the Washington Redskins and Cleveland Browns pre-season game on NBC Sports Washington this Thursday night. The Redskins are following in the footsteps of their NBA neighbours, the Washington Wizards, who aired eight betting broadcasts during the regular season. NBC Washington General Manager Damon Phillips is a sports-tech expert and he has stated that these broadcasts are a template for ‘the sports network of the future’. Shift in Attitude NFL Commissioner Roger Goodell has consistently […]

Betting

Esports Betting – How Can It Become Mainstream?

According to research firm Eilers & Krejcik Gaming, it is predicted that over $8 billion will be wagered on esports by the end of this year (2019). Esports betting seems to be building a solid base. This is a significant amount, especially when you consider that esports is only in its infancy. The potential for esports is huge. For betting operators and providers this represents a massive opportunity to expand their user base and breathe new life into the sector. In terms of traditional sports, esports is still a niche. […]

Marketing

Betting Industry Guide: How to Structure Your Marketing Team

This guide will help you structure your marketing team which will reduce conflicts of interest and bottlenecks. Many betting companies can improve performance by changing the way their different marketing teams are organised. This guide outlines some core principles that will help you build your marketing team.   Create Synergy – Get You Channel Teams Working Together In the highly competitive world of online betting, each marketing channel must work in tandem with complementary teams to achieve the overarching business objective.   Too many companies in the sector have adversarial […]

Marketing

10 Tips to Improve Your Email Open Rates

Email marketing is the practice of sending out content-rich emails to customers and prospects. Email marketing has one of the highest engagement rates and return on investment of any marketing strategy. The main issue with marketing emails is that consumers are bombarded with them on a daily basis. Email fatigue affects open rates. We may have subscribed to a mailing list for a discount or to find out more about a new product launch but after that the only action we take is to mark the email as read to […]

Advertising

PPC Strategies Used By Betting and Casino Affiliates – Revealed

Look at the ads on the top generic betting terms. As you can see, most of them are affiliates. As a result, many marketing managers at betting/casino operators are asking the question “How come affiliates can pay hundreds of pounds per click?”   Well, there are a number of reasons for this. The first thing to understand is that operators and PPC affiliates have two completely different business models. That’s right, although targeting the same search terms in the same industry the business model of PPC affiliates and operators are […]