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Insights, Marketing, SEO

SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading our SEO space? Well, Google’s move from a static algorithm to the Artificial Intelligence system called RankBrain has changed the SEO game in 2018. For instance, if more people start searching for your brand then […]

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Marketing, UX

Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, how where to begin? Ok, so I am going to start with some sports betting and casino issues you should be aware of. Your bonus can make a bad funnel look good. A generous price […]

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Insights, SEO

Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” to see which operators were using structured data to enhance their SERPs (and get more clicks). Results are as follows: Structured Data and the World Cup – SEO for Sportsbooks from Rock Digital   Key […]

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Insights, Marketing

Top 15 Marketing Mistakes Made by Online Betting Sites

As we know, online betting has its quirks. To some professionals who move from another industry into gambling, there can be a steep learning curve. Understanding the marketing mistakes made by online betting sites can help newcomers and industry veterans alike. Here is a list of 15 of the most common mistakes. Top 15 Marketing Mistakes That Betting Sites Make from Rock Digital 1. CPA is the be all and end all. This is a massive mistake. Customer value and return on ad spend are more important. For example, target […]

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Insights

Contextual Betting Widgets for Content Marketing

Contextual betting widgets can be a valuable tool for content marketers in the online betting space. They provide an expedited path to placing a bet and reduce friction in the customer acquisition process.   Contextual Betting Widgets for Content Marketing from Rock Digital   The Boardroom Showdown It’s an experience every content marketing manager dreads. Sitting in the boardroom, listening to the paid search manager talk about how their CPA fell by 10% in the last month. Hearing the affiliate manager extoll the virtues of their latest rev. share agreement. Then […]

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Work

Digital Strategy Program to launch Three Ireland’s EStars

Three Ireland’s EStars team up with Rock Digital to create digital strategy to launch Ireland’s biggest ever esports tournament, showcasing the intense action and epic drama of competitive gaming at a premier level.

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Marketing, Web-Design

App Development Ireland – Build Your Mobile App

App Development Ireland – What to look out for App development Ireland is viewed as either hiring an Irish development house to build your app or using an in-house team to build and support your mobile app. There are many companies offering app development services in Ireland and these vary in quality and expertise. Hiring developers, even on a contract day rate can be difficult as Dublin is home to many tech multinationals who can offer fantastic packages to attract talented engineers. In-House or Outsource? You need to examine your […]

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SEO, Web-Design

Software Development Outsourcing – Guide for Success

Software Development Outsourcing is a critical topic for most Irish tech firms. With high employment costs as well as a skills shortage many Irish tech firms must outsource key areas of their development programme if not entire projects. Last month Conor and Paddy presented “Offshoring your Software/Web Development: Keys to Success” at the Regional Development Centre in Dundalk IT. Offshoring Your Software and Web Development : Keys to Success from Rock Digital This blog post is a summary of that presentation. Why Decide to Outsource Your Software Development? There are six […]

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SEO, Web-Design

Seminar – Offshoring Your Software/Web Development: Keys to Success

Introduction We are running a seminar on how to successfully offshore your software/web development. Both Paddy Casey and Conor Durnin will be presenting. The seminar takes place on Friday 23rd February at 8:30 am in the Regional Development Centre at Dundalk IT. It is free to attend and you can book your place on Eventbrite Book Your Place – Offshoring your Software/Web Development: Keys to Success Learn About Offshoring Your Dev. If you are a tech entrepreneur in Ireland who is building significant web infrastructure you will find this seminar […]

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SEO, Web-Design

Discovery and why it’s so important to your digital project

Introduction You have an idea for your next digital adventure (be it a new product, app, website, online store or something completely left of field) and you don’t know what the next steps are (this is absolutely fine and very common) – whether you are a start-up or a large organisation with a project so large that you need help to understand and define it, we recommend using our Discovery services. Together with our partners at Code Factory, this discovery phase will give you all the information you need to […]

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SEO, Web-Design

Live Casino Marketing – The Complete Guide

Introduction Starting a new live casino can be daunting. Live casino marketing is complex and required a full understanding of how the customer views your online casino. PPC traffic costs £120 per click and upwards for the top keywords. Often the developers have built the site in the most unfriendly SEO way possible. The CMO/CEO of the business wants results now and has no interest in branding. On top of the above, Affiliate sites are looking for CPA deals over £400. Marketing Strategy for a New Live Casino So how […]

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Innovation, Insights, News

Announcing Our Partnership With Code Factory Group

Over the last year, we have been working with Code Factory Group on a number of projects. Code Factory Group and ourselves here at Rock Digital have been delighted with the results. So much so that both of us decided to take our partnership to the next level. We are happy to announce that Rock Digital will be operating under the Code Factory Group umbrella providing strategic support and project management on behalf of Code Factory Group to Ireland and the UK. We will help our clients deliver their projects […]