Esports Betting – How Can It Become Mainstream?

According to research firm Eilers & Krejcik Gaming, it is predicted that over $8 billion will be wagered on esports by the end of this year (2019). Esports betting seems to be building a solid base. This is a significant amount, especially when you consider that esports is only in its infancy. The potential for esports is huge. For betting operators and providers this represents a massive opportunity to expand their user base and breathe new life into the sector. In terms of traditional sports, esports is still a niche. […]


Betting Industry Guide: How to Structure Your Marketing Team

This guide will help you structure your marketing team which will reduce conflicts of interest and bottlenecks. Many betting companies can improve performance by changing the way their different marketing teams are organised. This guide outlines some core principles that will help you build your marketing team.   Create Synergy – Get You Channel Teams Working Together In the highly competitive world of online betting, each marketing channel must work in tandem with complementary teams to achieve the overarching business objective.   Too many companies in the sector have adversarial […]


10 Tips to Improve Your Email Open Rates

Email marketing is the practice of sending out content-rich emails to customers and prospects. Email marketing has one of the highest engagement rates and return on investment of any marketing strategy. The main issue with marketing emails is that consumers are bombarded with them on a daily basis. Email fatigue affects open rates. We may have subscribed to a mailing list for a discount or to find out more about a new product launch but after that the only action we take is to mark the email as read to […]


PPC Strategies Used By Betting and Casino Affiliates – Revealed

Look at the ads on the top generic betting terms. As you can see, most of them are affiliates. As a result, many marketing managers at betting/casino operators are asking the question “How come affiliates can pay hundreds of pounds per click?”   Well, there are a number of reasons for this. The first thing to understand is that operators and PPC affiliates have two completely different business models. That’s right, although targeting the same search terms in the same industry the business model of PPC affiliates and operators are […]

The Unit - Backdrop Wall
Insights, UX, Web-Design

10 Improvements for your Registration Page

Those who enjoy filling out registration forms are few and far between. Unfortunately, it’s a necessary step in gaining access to any sports betting or gaming website. Forms can be tedious and complicated which may result in poor conversion or high drop off rates. The registration page may be the first point of interaction a user has with your site. It’s imperative that the journey is comfortable and effortless. With this in mind, I present… 10 improvements for your registration page 1. Multi-step We’ve all been there before, you click the […]


How to Leverage YouTube for your Business

Social media marketing for business is a tricky area to navigate. LinkedIn is usually the focus for B2B companies while Facebook and Instagram are used more by B2C brands. YouTube is an underrated and underutilized marketing channel. YouTube is the second largest search engine in the world with nearly 2 billion monthly active users. Your business can stand out from the crowd with your own channel and you can use their excellent ad manager to target potential customers. Why use YouTube? There are so many benefits to using YouTube for […]


The Rise of Amazon Ads

Jeff Bezos’ Amazon juggernaut has a new target in its sights – advertising. The online advertising industry is growing and is expected to account for over 50% of global ad expenditure for the first time ever in 2021. Amazon look set to be the first company to break-up Google and Facebook’s long held duopoly in the online advertising industry. They are looking to expand their offering beyond display ads on their mobile shopping app and online commerce store. These ad sales have been very profitable for Bezos (reportedly $10.1 billion […]


Sports Betting Google Ads in New Jersey

Real Money Sportsbooks can now advertise on Google Ads in New Jersey.   This is great news for operators as higher value customers normally come through search. Google has been very successful in the UK with betting ads and are hoping to replicate this in New Jersey.   However, we expect the auction to be quite intense from the get go. Things will ramp up in the coming months as we are in the off season of the NFL, NBA and NHL. Of the big four leagues, just MLB is […]


Branding for SMEs

Branding is a keystone to success for any business.  Your brand communicates what your company offers to potential and current consumers. Unfortunately many SMEs misunderstand the true meaning of branding. There is so much more to branding than a logo and slogan. You need to look at the values, intellect and culture of the business to fully develop a brand. Brand development can be difficult for SMEs as they lack the resources that their more well-established rivals can direct towards marketing efforts. The marketing efforts of a company can be […]

The Unit - Backdrop Wall

Why Ignoring Competitors Is The Most Common PPC Related Mistake Made By CMOs

A key aspect of a Chief Marketing Officer’s job is budgeting. Marketing spends and channel performance are key considerations. Many CMOs budget for digital channels the same way they would for traditional media. When it comes to paid search this is a significant problem. Nobody can predict PPC spends and revenue accurately if your budget is essentially leaving you with no option but to own top position. Why is this? Surely, PPC is the most trackable and therefore predictable marketing channel? Well yes it is trackable, however, there is a […]

App Development

iOS Native App Requirement for Betting Apps

The betting industry is about to go through the biggest change since the requirement to obtain a UKGC licence. The deadline has been extended from September 3rd, 2019 to March 3rd, 2020. Apple Have Stopped Betting Functionality on Wrapped Apps Apple have announced that online betting will be only allowed on native apps. Therefore, when you consider that the vast majority of betting apps are wrapped versions of their website this is literally crisis time for many operators. What does this mean? It means that any bookmaker who is serious […]


2019 Top 10 Marketing & Business Podcasts

Podcasts are becoming increasingly popular. They are a great way to consume valuable information in small or big doses. There are 100s of business and marketing podcasts out there to listen to. We have ranked 2019’s Top 10 Marketing & Business Podcasts below. HBR Ideacast by Harvard Business Review This podcast features regular discussion and interviews between HBR editor Sarah Green Carmichael and leading industry contributors, journalists and scientists. Every week this podcast gives great insight and advice for anyone interested in business. Episodes range between five minutes and half […]