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Marketing

Nine Common Marketing Mistakes Made By Online Betting Companies

Online betting is a strange sector. From the outside it seems straightforward. Many marketers in other industries think that betting executives have it easy. However, in reality this couldn’t be further from the truth. Online Betting Marketing – Constant Competition Online betting is one of the most competitive sectors. This is reflected in the extremely high cost per click on Google Ads. Think about it, every bet must be fought for. Users have multiple betting apps on their phone. There is zero barrier to switching. As a result, this ultra […]

Advertising

Why Ad Customizers are Essential for Sports Betting PPC Campaigns

PPC for sports betting is difficult at the best of times. Although the CPCs are lower than casino terms there is much more work involved in managing a fully optimised PPC campaign in sports. PPC Sports Betting Getting an Edge You should be looking for any type of edge on your competitors in the auction be they affiliates or other operators. Over the years I have found that using time-sensitive ad copy and targeted offers can deliver impressive results. However, getting the workflow right is key to successfully applying this […]

Advertising

How to Reduce Generic CPA on Google Ads

We all know the feeling. Your boss is asking for more, and yes you can get more, but the cost per click is way too high at top position to deliver a CPA that even resembles your target. Yes, that infamous request again of both “volume and value” at the same time. Google Ads – Reduce CPA So what do you do? Do you roll out the age old PPC manager line of “We can’t get more at current CPA targets, it’s like trying to buy an apartment in Central […]

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Advertising, Insights

Gamstop Self-Exclude Scheme – How it Will Change Marketing KPIs

The centralised self-exclude scheme called Gamstop has been rolled out over the last number of months. It will become compulsory for UKGC licensees. Therefore, it is important to brief your marketing team on how this scheme is going to impact your marketing KPIs. How Will Gamstop Self-Exclude Scheme Impact Your Marketing Channels In the medium to long-term, the scheme is good for marketers as it will mean that the casual punter will become more important to betting brands. Firms that focus on giving these customers the best possible experience will win out. However, […]

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Insights, Marketing

Sports Betting PPC Guide for the Premier League

After the World Cup, the next big event is the Premier League. Managing PPC correctly over the Premier League season is essential for the success of any online sportsbook. Premier League for Sports Betting Sites The Premier League is the bread an butter of customer acquisition for betting sites. Below is a 17 step guide on how to approach customer acquisition during the Premier League season using PPC (Paid Search). You can get a free audit of your PPC account before the Premier League season here.   PPC Betting Guide for […]

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Insights, Marketing, SEO

SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading our SEO space? Well, Google’s move from a static algorithm to the Artificial Intelligence system called RankBrain has changed the SEO game in 2018. For instance, if more people start searching for your brand then […]

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Marketing, UX

Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, where to begin? Ok, so I am going to start with some sports betting and casino issues you should be aware of. Your bonus can make a bad funnel look good. A generous price boost […]

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Insights, SEO

Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” to see which operators were using structured data to enhance their SERPs (and get more clicks). Results are as follows: Structured Data and the World Cup – SEO for Sportsbooks from Rock Digital   Key […]

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Insights, Marketing

Top 15 Marketing Mistakes Made by Online Betting Sites

As we know, online betting has its quirks. To some professionals who move from another industry into gambling, there can be a steep learning curve. Understanding the marketing mistakes made by online betting sites can help newcomers and industry veterans alike. Here is a list of 15 of the most common mistakes. Top 15 Marketing Mistakes That Betting Sites Make from Rock Digital 1. CPA is the be all and end all. This is a massive mistake. Customer value and return on ad spend are more important. For example, target […]

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Insights

Contextual Betting Widgets for Content Marketing

Contextual betting widgets can be a valuable tool for content marketers in the online betting space. They provide an expedited path to placing a bet and reduce friction in the customer acquisition process. Contextual Betting Widgets for Content Marketing from Rock Digital   The Boardroom Showdown It’s an experience every content marketing manager dreads. Sitting in the boardroom, listening to the paid search manager talk about how their CPA fell by 10% in the last month. Hearing the affiliate manager extoll the virtues of their latest rev. share agreement. Then the […]

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Work

Digital Strategy Program to launch Three Ireland’s EStars

Three Ireland’s EStars team up with The Unit to create digital strategy to launch Ireland’s biggest ever esports tournament, showcasing the intense action and epic drama of competitive gaming at a premier level.

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Marketing, Web-Design

App Development Ireland – Build Your Mobile App

App Development Ireland – What to look out for App development Ireland is viewed as either hiring an Irish development house to build your app or using an in-house team to build and support your mobile app. There are many companies offering app development services in Ireland and these vary in quality and expertise. Hiring developers, even on a contract day rate can be difficult as Dublin is home to many tech multinationals who can offer fantastic packages to attract talented engineers. In-House or Outsource? You need to examine your […]