The Unit - Backdrop Wall
Innovation, Insights, Marketing, Product Development

Will 2018 See Voice Betting Introduced To The Market?

Will 2018 see Voice Betting introduced to the Market? The way people search online is starting to change, rapidly, with voice search being the “new thing”. We have Apple’s Siri Google Voice, Amazon Echo and Microsoft’s Cortana and chatting to our devices is now normal.With upwards of 20% of searches coming through search and marketing strategies, particularly SEO, adapting to meet the rise of search, the next two years should see some form of Voice Betting introduced to the market. Voice Betting: Change in User Behaviour and Expectations Before we […]

The Unit - Backdrop Wall
Innovation, Marketing

PPC Sports Betting Sites – Guide to Success

PPC Sports Betting Sites: Overview Paid Search is a major part of the marketing mix of most online bookmakers. It is the cornerstone of many online gaming sites’ marketing strategy. Many C level executives love it because you don’t have to buy multiple placements in advance. You can turn it on and off as you please. However, there is a worrying trend, the cost per click keeps increasing year on year especially on the keywords that deliver the best return. Increasing CPC – Customer Knowledge is Key It is not […]