The Unit - Backdrop Wall
SEO, Web-Design

Live Casino Marketing – The Complete Guide

Introduction Starting a new live casino can be daunting. Live casino marketing is complex and required a full understanding of how the customer views your online casino. PPC traffic costs £120 per click and upwards for the top keywords. Often the developers have built the site in the most unfriendly SEO way possible. The CMO/CEO of the business wants results now and has no interest in branding. On top of the above, Affiliate sites are looking for CPA deals over £400. Marketing Strategy for a New Live Casino So how […]

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Innovation, Insights, News

Announcing Our Partnership With Code Factory Group

Over the last year, we have been working with Code Factory Group on a number of projects. Code Factory Group and ourselves here at The Unit have been delighted with the results. So much so that both of us decided to take our partnership to the next level. We are happy to announce that The Unit will be operating under the Code Factory Group umbrella providing strategic support and project management on behalf of Code Factory Group to Ireland and the UK. We will help our clients deliver their projects […]

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Innovation, Insights, Marketing, Product Development

Will 2018 See Voice Betting Introduced To The Market?

Will 2018 see Voice Betting introduced to the Market? The way people search online is starting to change, rapidly, with voice search being the “new thing”. We have Apple’s Siri, Google Voice, Amazon Echo and Microsoft’s Cortana and chatting to our devices is now normal. With upwards of 20% of searches coming through search and marketing strategies, particularly SEO, adapting to meet the rise of search, the next two years should see some form of Voice Betting introduced to the market. Voice Betting: Change in User Behaviour and Expectations Before […]

The Unit - Backdrop Wall
Innovation, Marketing

PPC Sports Betting Sites – Guide to Success

PPC Sports Betting Sites: Overview Paid Search is a major part of the marketing mix of most online bookmakers. It is the cornerstone of many online gaming sites’ marketing strategy. Many C level executives love it because you don’t have to buy multiple placements in advance. You can turn it on and off as you please. However, there is a worrying trend, the cost per click keeps increasing year on year especially on the keywords that deliver the best return. Increasing CPC – Customer Knowledge is Key It is not […]