Online Sports Betting and Casino Blog - Marketing, Operations & Product

Google Ads – PPC Sports Betting Ads for the United States

Google has announced that it will be allowing gambling ads on Google Ads in more US states. Currently, they are only permitted in New Jersey, Nevada and West Virginia. Officially, Google started in New Jersey as a trial, but all of us in the industry knew from the get-go, that the trial would be successful. […]

NBA Announces Betting Partnership

The National Basketball Association has become the latest major American sports association to enter the gambling sector. They announced their partnership with William Hill in a press release last week. William Hill are one of the pioneers of legal sports betting in America, already operating in 10 states. Their partnership with the NBA gives them […]

How Sports Sponsorship Boosts Your Digital Marketing Performance

In the betting sector, we are all familiar with sports sponsorship. But the question is does it actually work? Well, the answer is complicated. It all depends on the execution and the targeting. However, with sponsorship, you must be realistic about what you can achieve. If you are, then Sponsorship is a vital thread that […]

Affiliate Marketing Tips for Busy CMOs

I have been really surprised with some CMOs and other senior members of staff running sportsbooks and casino with their lack of understanding or affinity to affiliates. This is usually a result of bad experiences with mismanagement, overspending and under performance. We know that CMOs have to cover a lot of ground and you may […]

What Does Google’s New Link Attributes rel=”sponsored” and rel=”ugc” mean for Betting Sites and Casinos

On September 10th 2019 Google announced two new ways that they will use to identify the nature of links.   1. rel=”sponsored” This will identify links that are paid for. From the perspective of the betting industry Affiliate sites will be the main category that this will apply to.   However, links from sports/athlete sites […]

Why Customers Really Sign Up to New Online Bookmakers

Let’s face facts from the get-go. Betting is a utility. There is not much separating all the betting platforms. Many new bookmakers have tried to copy the Tier one’s and failed.   Don’t Follow Tier Ones The main reason why is that the tier ones played the smart game. They invested in building a brand […]

Advertising Regulations & Affiliates

Increased advertising regulations have had a major impact on the gambling sector in recent years. These tougher regulations have had a particularly strong impact on how bookmakers promote their offering on affiliate sites. The increase in regulation means that each affiliate manager needs to be on the ball as to how their affiliates are promoting […]

UX Writing Can Improve Your SEO Ranking

UX writing is a relatively new addition to the digital sphere. Although they are technically different fields, UX and SEO should go hand-in-hand. At the end of the day, the goals of the UX team and the SEO team are relatively similar. We both want the user to be satisfied when they visit our site. […]

Implementing SEO Best Practice

Google is notoriously secretive about how they rank sites and their algorithms change regularly but for the most part SEO best practices have stood the test of time. With that in mind, we have taken a look at how you can implement SEO best practice on your site. What are the challenges to implementing SEO […]

Google Ads Betting PPC – Countries Allowed

Many betting CMOs are actively planning to enter markets outside the UK. In doing so, if they hold the appropriate licence they can advertise on Google Ads. As more and more countries have proper regulatory regimes in place, Google has concurrently opened up to betting.   Google Ads Betting You need to be licenced in […]

The 5 Most Common Mistakes Made By Affiliate Marketing Managers

Being an Affiliate Marketing Manager is all about getting the basics right and structuring your day/week correctly. There are a number of pitfalls that you need to be wary of when working in the world of affiliates. There is no textbook answer to all of the problems faced by an Affiliate Marketing Manager on a […]

The NFL Makes A Betting Move

Following on from their live betting broadcast trial with the Washington Redskins during the preseason, the NFL has made another advance toward the betting world by signing an agreement with sports data experts Sportradar. Sportradar – who has partnerships with the MLB, NHL and NBA – has signed a deal to become the exclusive distributor […]