Online Sports Betting and Casino Blog - Marketing, Operations & Product

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Why Ignoring Competitors Is The Most Common PPC Related Mistake Made By CMOs

A key aspect of a Chief Marketing Officer’s job is budgeting. Marketing spends and channel performance are key considerations. Many CMOs budget for digital channels the same way they would for traditional media. When it comes to paid search this is a significant problem. Nobody can predict PPC spends and revenue accurately if your budget […]

iOS Native App Requirement for Betting Apps

The betting industry is about to go through the biggest change since the requirement to obtain a UKGC licence. The deadline has been extended from September 3rd, 2019 to March 3rd, 2020. Apple Have Stopped Betting Functionality on Wrapped Apps Apple have announced that online betting will be only allowed on native apps. Therefore, when […]

2019 Top 10 Marketing & Business Podcasts

Podcasts are becoming increasingly popular. They are a great way to consume valuable information in small or big doses. There are 100s of business and marketing podcasts out there to listen to. We have ranked 2019’s Top 10 Marketing & Business Podcasts below. HBR Ideacast by Harvard Business Review This podcast features regular discussion and […]

Betslip Optimisation – Five Essential Tips for Optimising the Betslip

Betslip optimisation is one of the most important factors for your business. Therefore, you should prioritise it in your day to day operations plan. Importance of the Betslip The betslip is arguably a Sportsbook’s most important feature from a customer perspective. It is also the most important feature from a revenue generation standpoint. Therefore, the […]

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Nine Common Marketing Mistakes Made By Online Betting Companies

Online betting is a strange sector. From the outside it seems straightforward. Many marketers in other industries think that betting executives have it easy. However, in reality this couldn’t be further from the truth. Online Betting Marketing – Constant Competition Online betting is one of the most competitive sectors. This is reflected in the extremely […]

Why Ad Customizers are Essential for Sports Betting PPC Campaigns

PPC for sports betting is difficult at the best of times. Although the CPCs are lower than casino terms there is much more work involved in managing a fully optimised PPC campaign in sports. PPC Sports Betting Getting an Edge You should be looking for any type of edge on your competitors in the auction […]

How to Reduce Generic CPA on Google Ads

We all know the feeling. Your boss is asking for more, and yes you can get more, but the cost per click is way too high at top position to deliver a CPA that even resembles your target. Yes, that infamous request again of both “volume and value” at the same time. Google Ads – […]

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Gamstop Self-Exclude Scheme – How it Will Change Marketing KPIs

The centralised self-exclude scheme called Gamstop has been rolled out over the last number of months. It will become compulsory for UKGC licensees. Therefore, it is important to brief your marketing team on how this scheme is going to impact your marketing KPIs. How Will Gamstop Self-Exclude Scheme Impact Your Marketing Channels In the medium to long-term, the […]

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Sports Betting PPC Guide for the Premier League

After the World Cup, the next big event is the Premier League. Managing PPC correctly over the Premier League season is essential for the success of any online sportsbook. Premier League for Sports Betting Sites The Premier League is the bread an butter of customer acquisition for betting sites. Below is a 17 step guide on […]

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SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading […]

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Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, […]

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Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” […]