Online Sports Betting and Casino Blog - Marketing, Operations & Product

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Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, […]

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Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” […]

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Top 15 Marketing Mistakes Made by Online Betting Sites

As we know, online betting has its quirks. To some professionals who move from another industry into gambling, there can be a steep learning curve. Understanding the marketing mistakes made by online betting sites can help newcomers and industry veterans alike. Here is a list of 15 of the most common mistakes. Top 15 Marketing […]

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Contextual Betting Widgets for Content Marketing

Contextual betting widgets can be a valuable tool for content marketers in the online betting space. They provide an expedited path to placing a bet and reduce friction in the customer acquisition process.   Contextual Betting Widgets for Content Marketing from Rock Digital   The Boardroom Showdown It’s an experience every content marketing manager dreads. Sitting […]

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Digital Strategy Program to launch Three Ireland’s EStars

Three Ireland’s EStars team up with Rock Digital to create digital strategy to launch Ireland’s biggest ever esports tournament, showcasing the intense action and epic drama of competitive gaming at a premier level.

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App Development Ireland – Build Your Mobile App

App Development Ireland – What to look out for App development Ireland is viewed as either hiring an Irish development house to build your app or using an in-house team to build and support your mobile app. There are many companies offering app development services in Ireland and these vary in quality and expertise. Hiring […]

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Software Development Outsourcing – Guide for Success

Software Development Outsourcing is a critical topic for most Irish tech firms. With high employment costs as well as a skills shortage many Irish tech firms must outsource key areas of their development programme if not entire projects. Last month Conor and Paddy presented “Offshoring your Software/Web Development: Keys to Success” at the Regional Development Centre […]

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Seminar – Offshoring Your Software/Web Development: Keys to Success

Introduction We are running a seminar on how to successfully offshore your software/web development. Both Paddy Casey and Conor Durnin will be presenting. The seminar takes place on Friday 23rd February at 8:30 am in the Regional Development Centre at Dundalk IT. It is free to attend and you can book your place on Eventbrite […]

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Discovery and why it’s so important to your digital project

Introduction You have an idea for your next digital adventure (be it a new product, app, website, online store or something completely left of field) and you don’t know what the next steps are (this is absolutely fine and very common) – whether you are a start-up or a large organisation with a project so […]

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Live Casino Marketing – The Complete Guide

Introduction Starting a new live casino can be daunting. Live casino marketing is complex and required a full understanding of how the customer views your online casino. PPC traffic costs £120 per click and upwards for the top keywords. Often the developers have built the site in the most unfriendly SEO way possible. The CMO/CEO […]

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Announcing Our Partnership With Code Factory Group

Over the last year, we have been working with Code Factory Group on a number of projects. Code Factory Group and ourselves here at Rock Digital have been delighted with the results. So much so that both of us decided to take our partnership to the next level. We are happy to announce that Rock […]

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Will 2018 See Voice Betting Introduced To The Market?

Will 2018 see Voice Betting introduced to the Market? The way people search online is starting to change, rapidly, with voice search being the “new thing”. We have Apple’s Siri Google Voice, Amazon Echo and Microsoft’s Cortana and chatting to our devices is now normal.With upwards of 20% of searches coming through search and marketing […]