UX tools
Web-Design

The Best UX Tools for Design Efficiency & Quality

When it comes down to design it is a fast-paced environment that requires designers to have a precise and meticulous approach. The turnaround for design projects is constantly getting lower while expectations on quality and speed continue to rise. It is more important than ever to avoid unproductive UX workflows and tools. Using the best UX tools will increase your design efficiency and quality. The key to choosing the right tool comes down to a handful of different categories. The questions you should ask when evaluating UX tools include: Is […]

worker looking at google page speed
SEO

What is an SEO Audit & Why is it Important for my Site?

Latest figures show that there are currently over 1.86 billion websites online. From a business perspective, the purpose of your website is to attract new customers from around the globe and at a local level too. One of the best ways to attract new users is through organic search traffic. Organic search is the starting point for 53% of all website visits and with Google accounting for 70% of global search traffic, this is where you want to focus. Achieving top rankings in Google search results should be one of […]

Digitalisation Voucher - Enterprise Ireland
News

Enterprise Ireland Digitalisation Voucher

Enterprise Ireland have recently launched a new funding opportunity for Irish businesses through a Digitalisation Voucher. The objective of this voucher is to provide these businesses with the digital skills and tools they need to improve performance and encourage business growth. The Digitalisation Voucher covers advisory costs of up to €9,000 to work with any of their approved providers, of which The Unit is one. Eligible projects must include one of the following: Improving the Digital Customer Experience Internal Process Optimisation Becoming a Data-Driven Business Boosting Your Online Presence This […]

third party cookies
Advertising

No More Cookies – Why a Time Machine Could Save You

As marketers, we have gotten lazy. In the last 15 years, we have become over metricised. We built a case for moving budgets from traditional channels to digital around the premise that you could track everything.  Transparency, we said was the future of advertising. Our operations, engineering and finance colleagues lapped it up. Finally, marketing was speaking their language. Marketing became a mathematics problem and that suited the purse-string holders just fine. So what happened since the noughties when this concept of marketing was adopted by most of the corporate […]

Brand Search PPC
Advertising

Brand PPC Terms: Managing Brand Terms in Paid Search – How To Do It The Right Way

Some people call it “the Google tax” and accept it as just a part of online marketing you have to do. Others, rally against it and seek to eliminate all traces of Brand bidding from their PPC account. So, what’s the right way to treat brand terms? As with most things, it depends. However, in this post, I hope to provide some basic approaches to give a greater perspective and help you decide on your strategy for brand bidding. 1. Brand Bidding is Not Just About Single Sales There are […]

Reddit App on Site
Marketing

The Reddit Marketing Guide

At the time of writing Reddit has almost 450 million active monthly users and is the 7th most popular social media app in the United States (Source: Backlinko). It is full of active communities, known as subreddits, where users share posts and comments on topics they are interested in. Reddit is often a starting point for viral content and trends that you will then see being shared on other social media platforms. For a marketer, this should be a prime target audience to get your brand in front of. However, […]

Digital Marketing Strategies To Grow Your Business
Marketing

3 Digital Marketing Strategies To Grow Your Business

Digital marketing, like any other industry, is always evolving as new technologies and communication channels are developed. It’s important to stay up to date with changes in order to maintain contact with your audience, but it’s also crucial to comprehend which digital marketing trends and strategies will work for you. To help cut through the noise, we’ve chosen our 3 hottest digital marketing strategies to grow your business in 2021. 3 Top Digital Marketing Strategies For 2021 Local SEO Customer Segmentation Improve Your Social Media Presence Local SEO Local SEO […]

Paid social media advertising strategy
Advertising

5 Benefits Of Paid Social Media Advertising in 2021

If you’re unsure about allocating a budget for paid social media advertising, maybe it’s time you reconsider. As a result of the COVID-19 pandemic, paid advertising on social media has moved from nice to have to a must have. Consumers are spending more time online than ever before. According to a survey by Statista, users are spending 145 minutes on social media sites every day. Are you looking to start investing in social media marketing or simply looking to improve your existing social campaigns? Our team of PPC (pay-per-click) specialists […]

Marketing

Download: How to Set Up an Internal Agency

The trend across many large organisations is to set up an internal marketing and advertising agency. Also known as an in-house agency this is a separate business unit geared towards serving the marketing and advertising requirements of different business divisions. However, there are some key mistakes you need to avoid for this approach to work. We will take you through the main challenges you will face and provide solutions to help you succeed. Fill out the form below and we will send you our newly released guide How to Set […]

How To Use Instagram Live Rooms To Improve Your Digital Marketing Strategy
Marketing

How To Use Instagram Live Rooms To Improve Your Digital Marketing Strategy

Instagram recently released a much requested feature to its platform with the launch of ‘Live Rooms’. The latest feature allows up to four users to broadcast live simultaneously at the same time. Why is this important? Instagram is one of the most popular social media networks in the world, with over 1 billion monthly active users. This large volume of traffic can make it increasingly difficult for brands to stand out. Live Rooms gives brands an opportunity to make their social media marketing more personal once again. What Are Instagram […]

LinkedIn Ads Guide Desktop Image
Advertising

LinkedIn Ads Guide: Ad Formats

LinkedIn’s advertising platform provides in-depth targeting and access to over 700 million professionals around the world. 4 out of every 5 LinkedIn members have an influence on business decisions and the LinkedIn audience has 2X the buying power compared to the average web audience. It’s an attractive group to get your brand in front of and the best way to do that is through LinkedIn Ads. We have been using LinkedIn Ads at The Unit for some time now, both for ourselves and our clients, and we have seen first-hand […]

Wembley EURO 2020 Final Location
Insights

How to win EURO 2020 – 5 Marketing Tips for Sportsbooks

The summer of 2021 is filled with top sporting events for us all to get excited about. We have the Olympic Games in Tokyo, a Lions Tour of South Africa, the return of Wimbledon and of course EURO 2020. Delayed by a year, 2021’s headline football event is taking place across the continent. There are games taking place from Baku to Glasgow with the semi-finals and final being hosted by Wembley. Online has become a key battleground for brands to engage customers around big events like the Euros. In fact, […]