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The Danger of Online Direct Response Channels in B2C E-Commerce

As a marketer who cut his teeth at the start of the digital era at the turn of the century, but who studied “old school” marketing before entering the professional world, I always saw clear similarities with e-commerce and “regular” bricks and mortar commerce. In some ways, I didn’t get what the fuss was about. […]

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SEO Ireland – How To Rank Your Website in Ireland 2020

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO Ireland today is not the SEO I grew up on. It involves so much more. It is not just the […]

PPC Strategy for Casino and Poker – Webinar Summary

We held a Webinar on May 5th 2020 looking at PPC strategy for Casino and Poker sites. Thanks to everyone who attended. Here is a summary of the key topics discussed and a shortened video version of the webinar for those who could not make it. Webinar Video – PPC Strategy for Casino and Poker […]

Google Ads – PPC Magic – One Ad Group for Your Entire Account

Some people marvel at the lastest car designs. Some people gaze for hours at buildings from the worlds top architects. I believe this post covers something just as wonderous. In fact, it’s pure magic. Its the one ad group Google Ads account. One Ad Group That’s Impossible! No, it’s not. In fact, it is probably […]

The Absolute Best Value Marketing Spend in Betting for 2020 is…

So, you control the marketing budgets for a betting brand and you want to get the absolute best value for your marketing spend in 2020. This is how you can get the best return on your ad spend in 2020. Yes, it does involve a little bit of unorthodox thinking and co-opting your dev team […]

Marketing Trends for Betting 2020

2020 will see some interesting developments in the gambling sector. The opening up of the United States to sports betting will cause deep-seated changes for marketing teams. As a result, there will be major shifts in resources and budgets between regulated markets. 2020 will also see a further split in marketing objectives for regulated and […]

PPC Online Casino USA – Google Ads Beta

Google has followed up their Sports Betting PPC beta with an announcement that they intend to launch Casino Ads across their digital platforms – Search, AdMob, GDN and YouTube. PPC Online Casino USA is now a major talking point for current and prospective market entrants.   This is massive news, but must be treated with […]

Gaming Industry Trends for 2020: PPC

The second installment for our 2020 Gambling Trends Series of blogs and posts. This deck takes a look at the PPC world in 2020. What are the main trends to look out for? Audience Segmentation, Rising CPCs, Integration with Other Marketing Channels and of course the use of other advertising platforms like Reddit and Apple […]

How to use Apple Search Ads to Increase User Acquisition

Apple Search Ads (ASA) are sponsored ads that appear at the top of search results on the Apple App Store on iPhones and iPads. The Apple Search Ads platform is one of the newest and highest converting PPC channels available to marketers today. Mobile devices (e.g. iPhones and iPads) are the primary digital tools used […]

Google Ads Betting PPC – Countries Allowed

Many betting CMOs are actively planning to enter markets outside the UK. In doing so, if they hold the appropriate licence they can advertise on Google Ads. As more and more countries have proper regulatory regimes in place, Google has concurrently opened up to betting.   Google Ads Betting You need to be licenced in […]

PPC Strategies Used By Betting and Casino Affiliates – Revealed

Look at the ads on the top generic betting terms. As you can see, most of them are affiliates. As a result, many marketing managers at betting/casino operators are asking the question “How come affiliates can pay hundreds of pounds per click?”   Well, there are a number of reasons for this. The first thing […]

The Rise of Amazon Ads

Jeff Bezos’ Amazon juggernaut has a new target in its sights – advertising. The online advertising industry is growing and is expected to account for over 50% of global ad expenditure for the first time ever in 2021. Amazon look set to be the first company to break-up Google and Facebook’s long held duopoly in […]