Posts related to

Advertising Archives - This Is The Unit

Gambling Trends for 2020: PPC

The second installment for our 2020 Gambling Trends Series of blogs and posts. This deck takes a look at the PPC world in 2020. What are the main trends to look out for? Audience Segmentation, Rising CPCs, Integration with Other Marketing Channels and of course the use of other advertising platforms like Reddit and Apple […]

How to use Apple Search Ads to Increase User Acquisition

Apple Search Ads (ASA) are sponsored ads that appear at the top of search results on the Apple App Store on iPhones and iPads. The Apple Search Ads platform is one of the newest and highest converting PPC channels available to marketers today. Mobile devices (e.g. iPhones and iPads) are the primary digital tools used […]

Advertising Regulations & Affiliates

Increased advertising regulations have had a major impact on the gambling sector in recent years. These tougher regulations have had a particularly strong impact on how bookmakers promote their offering on affiliate sites. The increase in regulation means that each affiliate manager needs to be on the ball as to how their affiliates are promoting […]

Google Ads Betting PPC – Countries Allowed

Many betting CMOs are actively planning to enter markets outside the UK. In doing so, if they hold the appropriate licence they can advertise on Google Ads. As more and more countries have proper regulatory regimes in place, Google has concurrently opened up to betting.   Google Ads Betting You need to be licenced in […]

PPC Strategies Used By Betting and Casino Affiliates – Revealed

Look at the ads on the top generic betting terms. As you can see, most of them are affiliates. As a result, many marketing managers at betting/casino operators are asking the question “How come affiliates can pay hundreds of pounds per click?”   Well, there are a number of reasons for this. The first thing […]

The Rise of Amazon Ads

Jeff Bezos’ Amazon juggernaut has a new target in its sights – advertising. The online advertising industry is growing and is expected to account for over 50% of global ad expenditure for the first time ever in 2021. Amazon look set to be the first company to break-up Google and Facebook’s long held duopoly in […]

Sports Betting Google Ads in New Jersey

Real Money Sportsbooks can now advertise on Google Ads in New Jersey.   This is great news for operators as higher value customers normally come through search. Google has been very successful in the UK with betting ads and are hoping to replicate this in New Jersey.   However, we expect the auction to be […]

The Unit - Backdrop Wall

Why Ignoring Competitors Is The Most Common PPC Related Mistake Made By CMOs

A key aspect of a Chief Marketing Officer’s job is budgeting. Marketing spends and channel performance are key considerations. Many CMOs budget for digital channels the same way they would for traditional media. When it comes to paid search this is a significant problem. Nobody can predict PPC spends and revenue accurately if your budget […]

Why Ad Customizers are Essential for Sports Betting PPC Campaigns

PPC for sports betting is difficult at the best of times. Although the CPCs are lower than casino terms there is much more work involved in managing a fully optimised PPC campaign in sports. PPC Sports Betting Getting an Edge You should be looking for any type of edge on your competitors in the auction […]

How to Reduce Generic CPA on Google Ads

We all know the feeling. Your boss is asking for more, and yes you can get more, but the cost per click is way too high at top position to deliver a CPA that even resembles your target. Yes, that infamous request again of both “volume and value” at the same time. Google Ads – […]

Background Image Laptop

SEO Ireland – How To Rank Your Website in Ireland

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO today is not the SEO I grew up on. It involves so much more. It is not just the case […]

The Unit - Backdrop Wall

Gamstop Self-Exclude Scheme – How it Will Change Marketing KPIs

The centralised self-exclude scheme called Gamstop has been rolled out over the last number of months. It will become compulsory for UKGC licensees. Therefore, it is important to brief your marketing team on how this scheme is going to impact your marketing KPIs. How Will Gamstop Self-Exclude Scheme Impact Your Marketing Channels In the medium to long-term, the […]