Cost Per Session – The Online Sportsbook and Casino KPI for 2020
Yes I know. We have been all working to CPA targets for donkeys. However, have you heard your CRM team complain that they can’t get the value out of customers anymore? Well, it makes perfect sense, especially in regulated markets that are over-saturated like the UK. Now, I have always said that ATL campaigns are just as much about retention as acquisition. Many of the top operators agree and have built retention metrics into their reports relating to TV and Print etc. Cost Per Session – Share of Mind […]
Gaming Industry Trends for 2020: SEO
SEO is about two things – rankings and visibility. The relevance of SEO has come under scrutiny in recent years but it’s making a comeback as a key part of marketing strategy, particularly in the gambling sector. SEO is more complex than ever. It’s no longer just about link-building and keeping your blog updated. There is a whole host of other factors that come into play. Page speed, UX, content relevancy and your branding efforts all have to be taken into account when optimising your website for search. We have […]
Why Customers Really Sign Up to New Online Bookmakers
Let’s face facts from the get-go. Betting is a utility. There is not much separating all the betting platforms. Many new bookmakers have tried to copy the Tier one’s and failed. Don’t Follow Tier Ones The main reason why is that the tier ones played the smart game. They invested in building a brand identity and then put their money where their mouth was with large media buys. For example, almost every punter has a Bet365 or Paddy Power account. Why? Because they positioned their brand and stuck […]
The NFL Makes A Betting Move
Following on from their live betting broadcast trial with the Washington Redskins during the preseason, the NFL has made another advance toward the betting world by signing an agreement with sports data experts Sportradar. Sportradar – who has partnerships with the MLB, NHL and NBA – has signed a deal to become the exclusive distributor of NFL data to legal sportsbooks in the US and abroad. The deal also includes streaming rights to sports betting operators outside of the US. It’s a remarkable about-turn considering the NFL and Commissioner Roger […]
NFL To Trial Live Betting Broadcasts
The NFL is taking a further step toward embracing gambling with a live betting broadcast of the Washington Redskins and Cleveland Browns pre-season game on NBC Sports Washington this Thursday night. The Redskins are following in the footsteps of their NBA neighbours, the Washington Wizards, who aired eight betting broadcasts during the regular season. NBC Washington General Manager Damon Phillips is a sports-tech expert and he has stated that these broadcasts are a template for ‘the sports network of the future’. Shift in Attitude NFL Commissioner Roger Goodell has consistently […]
Esports Betting – How Can It Become Mainstream?
According to research firm Eilers & Krejcik Gaming, it is predicted that over $8 billion will be wagered on esports by the end of this year (2019). Esports betting seems to be building a solid base. This is a significant amount, especially when you consider that esports is only in its infancy. The potential for esports is huge. For betting operators and providers this represents a massive opportunity to expand their user base and breathe new life into the sector. In terms of traditional sports, esports is still a niche. […]