Posts related to

Insights Archives - This Is The Unit

The Unit - Backdrop Wall

10 Improvements for your Registration Page

Those who enjoy filling out registration forms are few and far between. Unfortunately, it’s a necessary step in gaining access to any sports betting or gaming website. Forms can be tedious and complicated which may result in poor conversion or high drop off rates. The registration page may be the first point of interaction a user […]

Branding for SMEs

Branding is a keystone to success for any business.  Your brand communicates what your company offers to potential and current consumers. Unfortunately many SMEs misunderstand the true meaning of branding. There is so much more to branding than a logo and slogan. You need to look at the values, intellect and culture of the business […]

The Unit - Backdrop Wall

Gamstop Self-Exclude Scheme – How it Will Change Marketing KPIs

The centralised self-exclude scheme called Gamstop has been rolled out over the last number of months. It will become compulsory for UKGC licensees. Therefore, it is important to brief your marketing team on how this scheme is going to impact your marketing KPIs. How Will Gamstop Self-Exclude Scheme Impact Your Marketing Channels In the medium to long-term, the […]

The Unit - Backdrop Wall

Sports Betting PPC Guide for the Premier League

After the World Cup, the next big event is the Premier League. Managing PPC correctly over the Premier League season is essential for the success of any online sportsbook. Premier League for Sports Betting Sites The Premier League is the bread an butter of customer acquisition for betting sites. Below is a 17 step guide on […]

The Unit - Backdrop Wall

SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading […]

The Unit - Backdrop Wall

Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” […]

The Unit - Backdrop Wall

Top 15 Marketing Mistakes Made by Online Betting Sites

As we know, online betting has its quirks. To some professionals who move from another industry into gambling, there can be a steep learning curve. Understanding the marketing mistakes made by online betting sites can help newcomers and industry veterans alike. Here is a list of 15 of the most common mistakes. Top 15 Marketing […]

The Unit - Backdrop Wall

Contextual Betting Widgets for Content Marketing

Contextual betting widgets can be a valuable tool for content marketers in the online betting space. They provide an expedited path to placing a bet and reduce friction in the customer acquisition process.   Contextual Betting Widgets for Content Marketing from Rock Digital   The Boardroom Showdown It’s an experience every content marketing manager dreads. Sitting […]

The Unit - Backdrop Wall

Announcing Our Partnership With Code Factory Group

Over the last year, we have been working with Code Factory Group on a number of projects. Code Factory Group and ourselves here at Rock Digital have been delighted with the results. So much so that both of us decided to take our partnership to the next level. We are happy to announce that Rock […]

The Unit - Backdrop Wall

Will 2018 See Voice Betting Introduced To The Market?

Will 2018 see Voice Betting introduced to the Market? The way people search online is starting to change, rapidly, with voice search being the “new thing”. We have Apple’s Siri Google Voice, Amazon Echo and Microsoft’s Cortana and chatting to our devices is now normal.With upwards of 20% of searches coming through search and marketing […]