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Marketing Archives - This Is The Unit

Using LinkedIn Ads for B2B Success

For the few that don’t know, LinkedIn is one of the largest social media platforms in the world with over 650 million users. It’s where ambitious graduates, professionals and industry experts go to network, share content and build their brand. On the whole it’s a great platform. You can chat and learn from others in […]

Here’s Why You Should Be Using Apple Search Ads

Apple Search Ads, also known as ASA, are the sponsored ads you see at the top of App Store results on iOS devices such as iPhones and iPads. If you have an app on Apple’s App Store then you should be using ASA. Just like other advertising platforms, advertisers can bid on relevant keywords to […]

Will The Chief Disintermediation Officer Become the Most Powerful Marketing Voice in the C-Suite?

Since the advent of Internet advertising, us marketers have gotten lazy. Innovation and product positioning has been replaced with bidding strategies and algorithms. The old “everything can be tracked” mantra is repeated even to this day. However, as Phil Collins would say “I can feel it in the air tonight” there is a seachange happening. […]

Top Marketing Tips for your Ecommerce Site

The Ecommerce industry is booming at the moment. Reports show remarkable growth on mobile and desktop through the first five months of 2020. While this boom may have been coming down the line at some stage, there is no doubt that the COVID-19 lockdown has expedited the process. It’s vitally important that retailers consider their […]

Covid-19: Online Retail Scheme – Enterprise Ireland

The Online Retail Scheme from Enterprise Ireland has some fantastic supports that you can avail of. Therefore, if your business needs to make the step online now is the time. the scheme covers a massive 80% of the costs of launching an online presence. What’s impressive is that the funding covers strategy development and research. […]

The Marketing Triangle – The Foundation of Your Marketing Strategy

Marketing is by far the most misunderstood business discipline. Which is great for companies that can focus on the fundamentals. You see, as most CEOs come from either a Financial or Operations background marketing is often seen almost as an inconvenience. In fact, what they don’t realise is that marketing encompasses everything a business does. […]

WEBINAR | Casino & Poker PPC Strategy for Operators

We are hosting a free webinar on Tuesday 5th May at 4PM (IST). It’s a live event and you can ask questions for our speakers using the Q&A and chatbox function.   Topic: Casino & Poker PPC Strategy for Operators When: Tuesday 5th May 2020 Time: 4PM   We will share real world experience as […]

WEBINAR | Digital Opportunities & How To Make Your Business Flourish During The Downturn

We are hosting a webinar on Thursday the 16th April titled 2020 Vision: Digital Opportunities & How To Make Your Business Flourish During The Downturn. The webinar will cover the current challenges faced by local businesses and opportunities for growth. Co-Founder Paddy Casey and Head of Digital Marketing Feargal Byrne will discuss the different marketing […]

Google Ads – PPC Sports Betting Ads for the United States

Google has announced that it will be allowing gambling ads on Google Ads in more US states. Currently, they are only permitted in New Jersey, Nevada and West Virginia. Officially, Google started in New Jersey as a trial, but all of us in the industry knew from the get-go, that the trial would be successful. […]

NBA Announces Betting Partnership

The National Basketball Association has become the latest major American sports association to enter the gambling sector. They announced their partnership with William Hill in a press release last week. William Hill are one of the pioneers of legal sports betting in America, already operating in 10 states. Their partnership with the NBA gives them […]

Betting Industry Guide: How to Structure Your Marketing Team

This guide will help you structure your marketing team which will reduce conflicts of interest and bottlenecks. Many betting companies can improve performance by changing the way their different marketing teams are organised. This guide outlines some core principles that will help you build your marketing team.   Create Synergy – Get You Channel Teams […]

10 Tips to Improve Your Email Open Rates

Email marketing is the practice of sending out content-rich emails to customers and prospects. Email marketing has one of the highest engagement rates and return on investment of any marketing strategy. The main issue with marketing emails is that consumers are bombarded with them on a daily basis. Email fatigue affects open rates. We may […]