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Affiliate Management: Customer Retention vs New Player Acquisition

It’s the age old argument in many companies that I have worked for; the CRM department not being able to extract value from the new players and blaming the Acquisition department and the Acquisition department blaming the CRM department when a deal looks bad. Developing a cross-department acquisition/retention strategy is key for driving player value. […]

Betting Industry Guide: How to Structure Your Marketing Team

This guide will help you structure your marketing team which will reduce conflicts of interest and bottlenecks. Many betting companies can improve performance by changing the way their different marketing teams are organised. This guide outlines some core principles that will help you build your marketing team.   Create Synergy – Get You Channel Teams […]

10 Tips to Improve Your Email Open Rates

Email marketing is the practice of sending out content-rich emails to customers and prospects. Email marketing has one of the highest engagement rates and return on investment of any marketing strategy. The main issue with marketing emails is that consumers are bombarded with them on a daily basis. Email fatigue affects open rates. We may […]

YouTube for Business

Social media marketing for business is a tricky area to navigate. LinkedIn is usually the focus for B2B companies while Facebook and Instagram are used more by B2C brands. YouTube is an underrated and underutilized marketing channel. YouTube is the second largest search engine in the world with nearly 2 billion monthly active users. Your […]

2019 Top 10 Marketing & Business Podcasts

Podcasts are becoming increasingly popular. They are a great way to consume valuable information in small or big doses. There are 100s of business and marketing podcasts out there to listen to. We have ranked 2019’s Top 10 Marketing & Business Podcasts below. HBR Ideacast by Harvard Business Review This podcast features regular discussion and […]

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Nine Common Marketing Mistakes Made By Online Betting Companies

Online betting is a strange sector. From the outside it seems straightforward. Many marketers in other industries think that betting executives have it easy. However, in reality this couldn’t be further from the truth. Online Betting Marketing – Constant Competition Online betting is one of the most competitive sectors. This is reflected in the extremely […]

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Sports Betting PPC Guide for the Premier League

After the World Cup, the next big event is the Premier League. Managing PPC correctly over the Premier League season is essential for the success of any online sportsbook. Premier League for Sports Betting Sites The Premier League is the bread an butter of customer acquisition for betting sites. Below is a 17 step guide on […]

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SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading […]

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Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, […]

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Top 15 Marketing Mistakes Made by Online Betting Sites

As we know, online betting has its quirks. To some professionals who move from another industry into gambling, there can be a steep learning curve. Understanding the marketing mistakes made by online betting sites can help newcomers and industry veterans alike. Here is a list of 15 of the most common mistakes. Top 15 Marketing […]

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App Development Ireland – Build Your Mobile App

App Development Ireland – What to look out for App development Ireland is viewed as either hiring an Irish development house to build your app or using an in-house team to build and support your mobile app. There are many companies offering app development services in Ireland and these vary in quality and expertise. Hiring […]

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Will 2018 See Voice Betting Introduced To The Market?

Will 2018 see Voice Betting introduced to the Market? The way people search online is starting to change, rapidly, with voice search being the “new thing”. We have Apple’s Siri Google Voice, Amazon Echo and Microsoft’s Cortana and chatting to our devices is now normal.With upwards of 20% of searches coming through search and marketing […]