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SEO Archives - This Is The Unit

Google BERT Update – SEO is Dead Long Live SEO

Ok, so this is very familiar. We keep saying this whenever Google releases a new major update to how it indexes and ranks pages. It is not about one single update it is about the trend over time. Instead of rushing around like a headless chicken, look at the finish line. Look at what Google’s […]

UX Writing Can Improve Your SEO Ranking

UX writing is a relatively new addition to the digital sphere. Although they are technically different fields, UX and SEO should go hand-in-hand. At the end of the day, the goals of the UX team and the SEO team are relatively similar. We both want the user to be satisfied when they visit our site. […]

Implementing SEO Best Practice

Google is notoriously secretive about how they rank sites and their algorithms change regularly but for the most part SEO best practices have stood the test of time. With that in mind, we have taken a look at how you can implement SEO best practice on your site. What are the challenges to implementing SEO […]

Sports Betting SEO

With legalised sports betting sweeping across the United States and more and more countries globally regulating the sector, Sports Betting SEO has never been more important. SEO in 2019 is quite a bit different to SEO in 2010. This applies to sports betting sites. A large number of on-page and off-page variables contribute to your […]

SEO Ireland – How To Rank Your Website in Ireland

I recently had a coffee with a developer friend of mine (yes developers can have friends). We had an interesting conversation about Search Engine Optimisation (SEO). During our conversation, it dawned on me that SEO today is not the SEO I grew up on. It involves so much more. It is not just the case […]

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SEO 2018 – RankBrain and the Return of the Mad Men

“SEO is too important to be left to the SEO department.” – Adapted from David Packard’s legendary quote about Marketing, We know that page speed, dwell time, SERP click-through rate are all important factors for SEO in 2018. Backlinks are still very important and Technical SEO is also essential. So, why are Brand Marketers invading […]

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Structured Data and The World Cup – SEO for Online Sportsbooks

The World Cup is huge for online betting sites. However, we have noticed that a lot of clicks on the organic listings are being dropped by most of the “well-known” betting sites because they don’t have structured data on important World Cup pages. So, we decided to do a bit of research on “world cup odds” […]

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Software Development Outsourcing – Guide for Success

Software Development Outsourcing is a critical topic for most Irish tech firms. With high employment costs as well as a skills shortage many Irish tech firms must outsource key areas of their development programme if not entire projects. Last month Conor and Paddy presented “Offshoring your Software/Web Development: Keys to Success” at the Regional Development Centre […]

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Seminar – Offshoring Your Software/Web Development: Keys to Success

Introduction We are running a seminar on how to successfully offshore your software/web development. Both Paddy Casey and Conor Durnin will be presenting. The seminar takes place on Friday 23rd February at 8:30 am in the Regional Development Centre at Dundalk IT. It is free to attend and you can book your place on Eventbrite […]

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Discovery and why it’s so important to your digital project

Introduction You have an idea for your next digital adventure (be it a new product, app, website, online store or something completely left of field) and you don’t know what the next steps are (this is absolutely fine and very common) – whether you are a start-up or a large organisation with a project so […]

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Live Casino Marketing – The Complete Guide

Introduction Starting a new live casino can be daunting. Live casino marketing is complex and required a full understanding of how the customer views your online casino. PPC traffic costs £120 per click and upwards for the top keywords. Often the developers have built the site in the most unfriendly SEO way possible. The CMO/CEO […]