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Cost Per Session – The Online Sportsbook and Casino KPI for 2020

Yes I know. We have been all working to CPA targets for donkeys. However, have you heard your CRM team complain that they can’t get the value out of customers anymore? Well, it makes perfect sense, especially in regulated markets that are over-saturated like the UK. Now, I have always said that ATL campaigns are […]

What Does Google’s New Link Attributes rel=”sponsored” and rel=”ugc” mean for Betting Sites and Casinos

On September 10th 2019 Google announced two new ways that they will use to identify the nature of links.   1. rel=”sponsored” This will identify links that are paid for. From the perspective of the betting industry Affiliate sites will be the main category that this will apply to.   However, links from sports/athlete sites […]

Why Customers Really Sign Up to New Online Bookmakers

Let’s face facts from the get-go. Betting is a utility. There is not much separating all the betting platforms. Many new bookmakers have tried to copy the Tier one’s and failed.   Don’t Follow Tier Ones The main reason why is that the tier ones played the smart game. They invested in building a brand […]