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UX Archives - This Is The Unit

UX Writing Can Improve Your SEO Ranking

UX writing is a relatively new addition to the digital sphere. Although they are technically different fields, UX and SEO should go hand-in-hand. At the end of the day, the goals of the UX team and the SEO team are relatively similar. We both want the user to be satisfied when they visit our site. […]

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10 Improvements for your Registration Page

Those who enjoy filling out registration forms are few and far between. Unfortunately, it’s a necessary step in gaining access to any sports betting or gaming website. Forms can be tedious and complicated which may result in poor conversion or high drop off rates. The registration page may be the first point of interaction a user […]

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Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, […]