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Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting

Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion.   Conversion Rate Optimisation – Where to Start So, […]

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10 improvements for your registration page

Those who enjoy filling out registration forms are few and far between. Unfortunately, it’s a necessary step in gaining access to any sports betting or gaming website. Forms can be tedious and complicated which may result in poor conversion or high drop off rates. The registration page may be the first point of interaction a user […]