Enterprise Ireland Online Retail Scheme

Enterprise Ireland have launched the latest call for applications for the Online Retail Scheme on the 4th May. This is the fourth phase of a competitive fund scheme which is administered by Enterprise Ireland on behalf of the Department of Business, Enterprise and Innovation. The Unit had a 100% success rate with client applications during the second phase of the scheme in 2020.

There is a total fund of €5 million and applications are open until 12PM on the 25th May 2021. The purpose of the Online Retail Scheme is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer. This will encourage sustainable growth in the Irish retail sector on offline and online environments.

Successful applicants will be awarded funding to support a maximum of 80% of the project eligible costs with a maximum grant of €40,000. However, you can apply for projects from €10,000 upwards i.e. you would receive €8,000 if successful with a €10,000 application.

Apply for the Online Retail Scheme

At The Unit we work with our clients to create complete digital transformations. We can help you develop your online retail presence from concept through to implementation. To help our clients through the application process we have created a selection of packages eligible for the Enterprise Ireland scheme.

These packages may not be suitable for all applications so feel free to get in touch to discuss your online retail scheme with us. The Unit was successful with 100% of our client applications on the previous round of the scheme.

Package 1: Beat the Competition

Description: Get ahead of your competitors with a complete analysis of your business environment.

Services: SEO Audit & UX Review | Competitor Market Share & Online Performance Analysis | PPC & Organic Keyword Analysis | Google Analytics Reporting Review & Optimisation | 12-month Digital Plan | Quarterly Performance Meeting

Price: €14,800

Cost to Client with Online Retail Scheme: €2,960 (ex. VAT)

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Package 2: Sales Conversion

Description: Increase sales with our comprehensive conversion rate optimisation programme. Generate more revenue from your existing traffic and marketing spends.

Services: Conversion Rate Analysis | Provide Heatmaps, Scrollmaps and User Recordings of visitors of your website | Google Reporting Suite set-up | Audience Analysis | Landing Page Creation & Optimisation | A/B Testing | 12-month PPC & Social Media Plan | 3-month Conversion Rate Optimisation Implementation

Price: €17,600

Cost to Client with Online Retail Scheme: €3,520 (ex. VAT)

*Note these packages are guide prices based on a company receiving the full grant funding of €40,000. We are happy to discuss your project and create a package the suits your company’s needs.

Who can apply for the Online Retail Scheme?

The COVID-19 Online Retail Scheme is open to any Irish-owned retail business that had 10 or more employees on or before the 29th February 2020.

There are a number of other criteria a business must meet before making the application including having a bricks-and-mortar retail outlet which accounts for the majority of revenue. The business must also have an existing online presence in the form of a website or social media pages. As mentioned, applications close at the end of May so businesses should start applications as soon as possible.

Visit the Enterprise Ireland website for the full eligibility criteria here.

What The Unit Offers

Enterprise Ireland requires each successful applicant to work with an experienced marketing agency (referred to on their website as an External Service Provider) to deliver their project. The Unit has a 100% success rate working with client companies on their applications in previous rounds of the Online Retail Scheme in 2020. We are working with those clients to complete their digital transformation project.

There are a number of typical tasks involved in each project. These tasks centre on market research, strategy development and implementation. As outlined above, we have packages that cater to the needs for companies operating in a number of different industries. Our experienced team will provide you with all the tools and expertise to make your project a successful one.

Next Steps

We are encouraging all Irish retailers to review the Online Retail Scheme and consider making an application. This is the fourth round of calls for the Online Retail Scheme with a total fund size of €5 million.

The closing date for applications is 12PM on Tuesday the 25th May. If you would like to discuss your application with us, please email info@thisistheunit.com or fill out the form below with your details.


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