COVID-19 Online Retail Scheme - This Is The Unit

Enterprise Ireland have launched the latest call for applications for the Online Retail Scheme on the 31st August. This is the second phase of a competitive fund scheme which is administered by Enterprise Ireland on behalf of the Department of Business, Enterprise and Innovation.

There is a total fund of €5.5m and applications are open until 3PM on the 28th September. The purpose of the Online Retail Scheme is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer. This will encourage sustainable growth in the Irish retail sector on offline and online environments.

Successful applicants will be awarded funding to support a maximum of 80% of the project eligible costs with a maximum grant of €40,000.

Apply for the Online Retail Scheme

At The Unit we work with our clients to create complete digital transformations. We can help you develop your online retail presence from concept through to implementation. To help our clients through the application process we have created a selection of packages eligible for the Enterprise Ireland scheme.

These packages may not be suitable for all applications so feel free to get in touch to discuss your online retail scheme with us. The Unit was successful with 100% of our client applications on the previous round of the scheme.

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Package Description Services Price Cost to Client with Online Retail Scheme (80%)
Beat the Competition Get ahead of your competitors with a complete analysis of your business environment.
  • SEO Audit and UX Review.
  • Competitor Market Share & Online Performance analysis for up to 10 Competitors.
  • PPC & Organic Keyword Analysis for top performers in your business category.
  • Google Analytics Reporting Review and Optimisation.
  • Provide Heatmaps, Scrollmaps and User Recordings of visitors of your website.
  • 12-month Digital Plan (SEO, Paid and Social).
  • Quarterly Performance Reviews (including onsite meeting).
€14,800 €2,960 ex. VAT
Sales Conversion Increase sales with our comprehensive conversion rate optimisation programme. Generate more revenue from your existing traffic and marketing spends.
  • Conversion Rate Analysis.
  • Provide Heatmaps, Scrollmaps and User Recordings of visitors of your website.
  • Google Reporting Suite set-up (Analytics, Data Studio, Search Console).
  • Audience Analysis.
  • Landing Page Creation and Optimisation.
  • A/B Testing.
  • 12 month PPC and Social Media Plan.
  • 3 months Conversion Rate Optimisation Implementation.
€17,600 €3,520 ex. VAT

*Note these packages are guide prices based on a company receiving the full grant funding of €40,000. We are happy to discuss your project and create a package the suits your company’s needs.


Who can apply for the Online Retail Scheme?

The COVID-19 Online Retail Scheme is open to any Irish-owned retail business that had 10 or more employees on or before the 29th February 2020.

There are a number of other criteria a business must meet before making the application including having a bricks-and-mortar retail outlet which accounts for the majority of revenue. The business must also have an existing online presence in the form of a website or social media pages.

Visit the Enterprise Ireland website for the full eligibilty criteria here.

Next Steps

We are encouraging all Irish retailers to review the COVID-19 Online Retail Scheme and consider making an application. This is the fourth round of calls for the Online Retail Scheme with a total fund size of €5.5million.

The closing date for applications is 3PM on Monday the 28th of September. If you would like to discuss your application with us, please email or fill out the form below with your details.


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