In 2020, remote working fast became the new normal. COVID-19 forced businesses to adapt their services and offers and go online to keep in touch with their customers.
This huge increase in online shopping has resulted in greater competition between businesses, and a greater demand for digital marketing services.
In order for your business to continue to grow and expand, it’s crucial you stay up to date with the latest digital marketing trends and adapt your marketing strategy accordingly.
Digital marketing in 2021 will require entrepreneurs and marketers to consider both new and tried and tested digital marketing strategies in order to stay competitive online.
In this post, we take a look at emerging digital marketing trends for your business in 2021.
3 Top Digital Marketing Trends You Can’t Ignore In 2021
The age of authenticity
Today’s consumers are searching for more authenticity with the brands they associate themselves with.
Millennials and Gen Z are more frequently seeking out brands and businesses with authenticity and purpose that support their values.
In an age of skepticism, authenticity is key to creating lasting, long-term connections with customers.
If you’re looking to build your brand’s authenticity, here are some steps to help create more authentic branding:
- Be honest.
- Feature user-generated content.
- Highlight your employees.
- Be prepared for backlash.
- Be consistent with your message.
Hyper-personalisation of email marketing
Email marketing is still as effective as ever. Many digital marketers have questioned its relevance in recent years, but the fact is that email marketing is still an effective digital marketing tool in 2021.
One of the best ways to utilise email marketing in your digital marketing strategy is through complete personalisation.
Today’s consumer is more aware of the information and data collected about them than ever before. They expect the information they provide to brands to be used in exchange for a more personalised shopping experience.
Failing to realise the importance of personalised email campaigns can result in one of the following actions:
- Users unsubscribe from emails.
- They automatically delete emails.
- Visit the website less frequently.
- Become less willing to buy products or services.
Many businesses are expected to spend more time and resources on email marketing hyper-personalisation as opposed to only personalising parts of email campaigns.
Here are a few tips to get the most out of this digital marketing trend:
- Tailor emails and promotional offers by audience segment.
- Include a triggered workflow based on visitors shopping behaviours.
- Recommend products, services or content by audience segment.
Utilise social media advertising features
Social media advertising is a must in 2021 if you’re looking to reach a large targeted audience.
With social media advertising, you can directly target new and existing customers with specialized advertising options on all the major social channels.
However, before placing your ads, it’s important to know which social channels are most popular with your target audience.
Understanding where your target audience are most engaged and most accessible will allow you to achieve better results while also maximising your ad spend.
If you’re looking to use social media advertising as part of your digital marketing strategy, here are some tips to improve your campaigns:
- Decide what objective you’re trying to achieve with your campaign.
- Know your target audience.
- Design your social media ads to be mobile friendly.
- Use organic social posts to compliment your ads.
- Use A/B testing to optimize performance.
Some guides which may help
Keep up to date with the latest digital marketing trends and updates by visiting our marketing blog.