Expert Betting PPC Management

Increase Player Value and Reduce the CPA of Your PPC Advertising

What You Get From The Unit

  • You Save Money – Through increased efficiency, you can save versus hiring more in-house PPC team members
  • You Get Flexibility – Short term or long term arrangements
  • We are not a standard agency. We understand betting operators because that’s our background.
  • Speed – We are ready to start today
  • Get help to transition from external (us) to internal team (hired by you) when the time is right
  • Remove barriers to scaling your paid search activity

Hiring an experienced casino or sportsbook PPC manager is difficult. It can take about three months from first interview to start date. You need somebody with experience who has done it all before and knows the quirks of the industry.

We understand this because we have been in your position before. You see, at The Unit everybody has worked for a betting operator from CEO to marketing executive. We know the challenges you face. So, get a free bespoke review of your sportsbook or casino PPC and see how much you could reduce CPA and increase Player Lifetime Value.

I have 16 years of experience managing PPC ads mostly in the betting sector. In that time, I have developed an approach that will help you grow revenues, reduce bonus abuse and get an optimal return on your advertising spend”Feargal Byrne, Head of Digital Marketing, The Unit


How We Can Help You

Whether you need an agency to handle all your paid search advertising or are looking for a PPC strategy and approach to get you started we can help.

  • Conversion Rate Optimisation
  • Player Quality (What terms to target to get the best customers)
  • Offer Optimisation
  • Paid Search Strategy
  • Tracking and Analysis

If you would like to have a chat about your PPC let us know below.