PPC Management for Sportsbooks and Casinos

Increase Player Value and Reduce the CPA of Your PPC Advertising

Find out the following with a free bespoke PPC review of your sportsbook or casino.

  • How you can reduce CPA
  • How to reduce bonus abuse (if this is an issue)
  • How you can optimally track ppc at a granular level on your database
  • What your competitors are doing
  • The keywords that will give you the best return
  • How you can improve the campaign management workflow
  • The improvements to your user journey that will have the greatest impact on your PPC KPIs

Hiring an experienced casino or sportsbook PPC manager is difficult. It can take about three months from first interview to start date. You need somebody with experience who has done it all before and knows the quirks of the industry.

We understand this because we have been in your position before. You see, at The Unit everybody has worked for a betting operator from CEO to marketing executive. We know the challenges you face. So, get a free bespoke review of your sportsbook or casino PPC and see how much you could reduce CPA and increase Player Lifetime Value.

Feargal ByrneI have 14 years experience managing PPC ads mostly in the betting sector. In that time, I have developed an approach that will help you grow revenues, reduce bonus abuse and get an optimal return on your advertising spend” Feargal Byrne, Head of Digital Marketing, The Unit


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