After the World Cup, the next big event is the Premier League. Managing PPC correctly over the Premier League season is essential for the success of any online sportsbook.
Premier League for Sports Betting Sites
The Premier League is the bread an butter of customer acquisition for betting sites.
Below is a 17 step guide on how to approach customer acquisition during the Premier League season using PPC (Paid Search).
You can get a free audit of your PPC account before the Premier League season here.