Are you wondering if TikTok marketing could help grow your brand?
The surge in popularity of short-form video content on social media has seen TikTok become the self proclaimed “destination for short-form mobile videos” in 2021.
The platform has been downloaded over 2 billion times and boasts more than 689 million active users. It is also available in more than 200 countries worldwide – that’s a lot of TikTokin’!
With so many active users on the platform, it has unsurprisingly become a great way to grow brands.
In this quick and easy introductory guide we tell you everything you need to know before starting TikTok marketing.
What is TikTok?
Formerly known as Musical.ly, TikTok is a short-form video sharing social network that allows users to create and share videos that are up to 60 seconds long.
The original platform Musical.ly followed a similar format, however it was mainly used to create and share short lip-sync videos.
In November 2017, Musical.ly was acquired for approximately $1 billion dollars by a Beijing-based tech company called ByteDance and in August 2018 all accounts were absorbed by TikTok.
The main differentiating factor between TikTok and Musical.ly is that the former has a much wider scope for video creation.
How TikTok works
Once you’ve downloaded the app, you can instantly begin viewing videos on the discover page. Users can follow, comment, like and share videos as they swipe up.
The app has two main tabs – ‘For You’ and ‘Following’.
The ‘For You’ page is a feed of videos curated by TikTok based on your viewing behavior and interests. The ‘Following’ tab features videos from users you have chosen to follow.
TikTok videos can be up to 60 seconds long and can be created using existing content or by creating new content within the app. The popular app also allows you to use a vast array of visual and sound effects, filters and transitions.
How can brands utilise TikTok in their marketing?
In order for your brand to get the most from social media, it’s important to stay on top of the latest trends. TikTok for business provides brands with a self-service ad platform that if used correctly can be a very useful marketing tool.
TikTok’s biggest USP is without doubt the viral nature of its algorithm. It provides brands with a level playing field and an opportunity to reach and engage with a wider audience. TikTok accounts with zero followers can achieve millions of views on a single video as long as the content appeals to the audience. The same cannot be said for other social media platforms such as Facebook, Instagram and YouTube which have all become ‘pay to play’ options.
The app urges brands to unleash their brands creative side. Under the slogan ‘Don’t Make Ads, Make TikToks’ the social media channel is not shy in asking advertisers to reconsider traditional marketing strategies. Instead, they encourage brands to immerse themselves in its storytelling platform.
Here are ways that your brand can utilise TikTok to grow;
- Create your own TikTok profile and create and share relevant content with your audience.
- Team up with suitable influencers with a wider reach to help improve your brand awareness.
- Get involved with hashtag challenges or create your very own challenges to improve engagement.
- Promote your brand using TikTok ads.
Some guides which may help
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